Want to know how to turn your content into clients?
You get that creating content is one of the most effective ways to attract qualified clients.
Yet you’re finding that your content isn’t consistently leading to clients.
It feels like you’re second-guessing what you’re doing, and if someone reaches out to you from your content, it can feel like a miracle…
The most frustrating part is not knowing how to address the issue if your content isn’t getting the response you hoped for.
A lot of times this happens when we post the same type of content, hoping that one day it will work.
For example, focusing solely on lead-generation content, without building the trust and connection needed for people to be inspired to reach out to you.
The challenge with this is that it overlooks essential elements crucial to the success of an effective content strategy.
There is a range of content types required to motivate action that most coaches don’t realise – and it’s hurting their business.
For someone to take action on your content, they need to trust you, feel a connection with you, and see you as the logical choice for solving their problem.
When we strategically include a variety of types and elements in our content, we can generate leads consistently every week.
In this video, I’m sharing the 5 types of content that myself and my clients rely on to consistently grow our audience with the right people.
Watch the video here…
Each type of content has a different purpose and I recommend rotating between them. Here are the 5:
There are 5 types of content that I use and my clients use to get clients.
Educate content
The purpose: Elevate your expertise, teach and coach your ideal client on a specific topic.
Examples: Share common mistakes, hot tips that will help them progress, answer commonly asked questions, and shift beliefs.
Engage content
The purpose: Build community and create engagement. Perfect for Facebook groups.
Examples: Invite your audience to discuss topics, answer fun questions, make recommendations, or offer a shout-out for them to share something.
Enlighten content
The purpose: Build trust and rapport, show and demonstrate.
Examples: Share glimpses behind the scenes of your life or business. Share case studies about a client, spotlight a member, celebrate wins – personal or people you know.
Edutain content
The purpose: Establish authority position, rapport, and connection.
Examples: Blend personal stories with a mixture of education and entertainment. Open up about your challenges and current life experiences, sprinkling in valuable insights. Express your opinion on something relevant to your audience.
Exchange content
The purpose: Invite action, to convert followers into clients.
Examples: Invite people to an event or strategy session, or make a direct offer to your program. Include who it’s for and the benefits and problems it solves.
A lot of content on social media, emails, or blog posts, exists as a disconnected collection rather than an active part of a client journey.
To get more leads, it’s beneficial to create your content pieces as part of your whole over-arching strategy in order to lead people along the journey from strangers to leads to clients.
It’s also important to know what to say in your content and how to structure it so that it inspires action and leads the right people working with you.
The way I do this is by using brain-based influence principles. It’s an elegant way to light up different parts of the brain used for decision-making.
When you know how to apply these principles in your content, you can experience a rapid increase in clients.
Which of course means more money, and transforming more lives.
If you want to get more clients quickly and set yourself up for success, with money in your bank account and new clients onboard, DM me the word ‘clients’ and I’ll send you information about how I can help you.
Kat xo
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Female Coaches & Experts
It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
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