How do you grow your audience when not enough people know who you are?
In this video, I share how to grow your audience online, even if you’re starting from absolute zero.
You probably realise the importance of growing your followers online.
Your audience consists of people who will buy your services and potentially recommend you to other people.
But a lot of coaches struggle to grow their audience because…
- They think have to share perfectly polished, professional content
- They need to get loads of engagement, or what’s the point?
- They get stuck in over-thinking and end up sharing minimal content
The truth is, we all start with no an audience, and share content when it feels like no one cares.
But every piece of content you create adds up and step-by-step it all starts to make a difference.
After working with thousands of business owners, I’ve found that what matters the most when it comes to growing your audience is having a way to develop trust with your audience.
So, how do you grow your audience when not enough people know who you are?
Here are 5 powerful ways to grow your following on social media:
1. Be a leader
If you want to get more followers, you have to think of yourself as a leader.
The best leaders lead with their followers in mind.
When it comes to the way you show up on social media, are you thinking about it as what you feel like sharing or what your followers really want?
To get more followers, start by thinking why should anyone spend their energy following me?
What followers crave the most are trust, authenticity, compassion, and hope – encouraging them to believe in a better future.
2. Be original
In an online world now saturated with AI, originality stands out.
This is about showing people the real you.
You don’t need to be like someone else, you need to be more of yourself.
So many people are copying other people.
People can usually tell when it’s not genuine because you don’t talk about it in a confident, certain way like you would if you came up with it yourself.
Being original takes courage. Because not everyone’s going to like it, and that’s okay. Marketing is about attracting the right people and repelling the rest.
And then you get the right people into your business, and life becomes super exciting.
3. Be impactful
Add impact everywhere you show up.
Impact is like a bridge that connects us towards or away from the results we want.
We have the powerful ability to impact the people who read or hear our words.
The way we show up and how much thought we put into our words impacts people and what we say has the power to literally be life-changing.
Take the time to tap into your incredible creative brain and craft your words on social media in a way that inspires action.
Intentionally transfer your consciousness to your audience and watch the right people engage and the wrong ones fall away.
4. Be specific
A lot of content I see online is vague.
We can’t make much impact when we’re not speaking specifically to the people we are best suited to serve.
Back in the day, we could be more broad, but now, because of the saturation online, if you want to get and keep people’s attention, you have to speak very specifically to them.
It’s important when people see your content on social media that they are clear on exactly what you do and how you help people.
Do a little mental check right now. Think about your website, your social media profiles, your comments that you’re putting online – are you speaking very directly and very specifically to your ideal client?
We can’t impact people unless they feel like we get them.
5. Be valuable
Deliver value wherever you go.
Value meets people where they’re at and shows them a world that’s possible for them.
People who willing and generously share their organised knowledge without asking for anything in return are the ones who stand out online and steadily grow their following.
When use these principles to grow your following on social media, you can connect better with potential ideal clients and attract more of the right people that you can help, into your world.
And what that ultimately means is that you can help more people, make a greater impact, and have a valuable asset in your business.
Would you like to know how to apply this in your business so you can get more clients?
I help people to grow their following on social media, grow their email list and get more clients consistently.
We do this by using compelling content with clear, unique messaging that speaks directly to your ideal clients.
Send me a message (link to my messenger from super signature) and let’s chat about what you need and how I can help you.
Keep showing up, keep shining, and keep sharing, the world needs your words.
Kat xo
P.S. Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious female entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my upcoming events and latest special offers
Check for events and offers here
Big love
Kat xo
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