I think you would agree that the way we do business has changed dramatically for many of us recently!
Things are shifting and changing in the online world and the way we do our marketing.
When it comes to business, we need to be able to roll with change, be flexible and be adaptable in order to keep growing and succeeding in our goals.
It’s important to make sure that we keep up-to-date with what’s happening in business and in own individual industries so we don’t get left behind.
Here are 5 of the best ways to market your services online during these changing times:
Number 1 – Consistent Content
The first way that I recommend that you market your services at the moment is by doing consistent content. There are three main things that you’ve got to make sure with your content.
The first one, you’ve got to make sure that it’s original. So you don’t want to just be reposting other people’s posts you don’t want to just be putting up quotes.
You need to be making unique content that is in your unique voice, using your tonality and stories of your experiences.
That’s why people will follow you as opposed to just downloading information from the internet, they want to get to know you, they want to know your skills, your experience, your knowledge, your unique combination of personality and style.
Make sure that your content is original, relevant and targeted to your ideal client and niche.
This is always one of the first steps that I take with all of my clients, to help them to make sure that they have nailed their niche – that their niche is really tight, because if you don’t have a tight niche, you’ll be competing with everyone.
If you’re a coach for example and you just call yourself a life coach, it is way too broad in general and it will be very hard for you to be a master, being an expert in one thing.
You also want to make sure that your content is consistent, regular and targeted to your ideal client.
If you stick to your ideal client, to your brilliance and genius zone, you’ll be able to post so much content because you know it and don’t have to research it.
Ideally you need to be getting on a camera. I know it can be scary but it’s a must in your business, especially in the age that we’re in, we cannot afford to hide anymore.
If you want your business to grow, if you want to get more pay clients, you need to be able to present yourself on video.
Number 2 – Client Attraction Funnels
A funnel is a process that leads someone from not knowing you at all, to nurturing them and them getting to know, like, and trust you, and for some people, eventually becoming a paid client.
If you want to automate your marketing and have a consistent stream of leads coming in, you need to make sure you’ve got a funnel that leads them through the process and we can do this in an automated way, while also providing an exceptional client experience.
Even though a lot of the steps are automated, you’ve got to make sure your client has an excellent experience.
I teach how to automate all of these steps in my accelerator program, so that you can start to remove yourself a bit from all the manual tasks and have more freedom.
Initially, it takes work to set up funnels where for example, you might set up a landing page and you offer people a great downloadable free guide, cheatsheet or checklist.
It’s something of value that takes your client from A to B. Your paid program is taking them from A to Z, but your free offer that goes into your funnel might take them from A to B.
Your ideal client opts in, they put their name and email in, and then you continue to nurture them and provide value.
This nurture process builds trust and establishes connection with your ideal client and as they move through the funnel, they become a paid client.
You give value to them through the process, through your emails, Facebook lives and other educational content that you create.
Social media activity has increased by 70%, according to one statistic that I read. There are SO many eyeballs that have migrated online.
And if you don’t have a funnel to capture people, you’re getting left behind. You’re literally leaving money on the table, and people that you can help have been left behind as well.
So that’s the client attraction funnel.
Number 3 – Crafted Webinars
With crafted webinars, there’s a whole specific way of doing it to get paid clients.
You need to create really valuable content and present it for free, but also it’s important that that you’re not over-teaching. You show people a section of what you can help them with, but that’s just one piece of the puzzle.
In the webinars you show people how to get from A – B, but you lead people from your webinar into making them an offer of your signature system or program which takes them from A – Z.
Make sure that you’re really clear that if they want the support and accountability and if they want the online community, it’s your signature program that they will get that in.
Webinars are so popular at the moment, and the people doing them are absolutely smashing it.
I did my first webinar in 2016 and it was one of the most scary things I’ve ever done. I actually found it harder than running live events because of my fear of technology.
But I pushed through and now I’ve done hundreds of them. I really love them and they are super effective.
If you’re willing to step up and learn you will be ahead of your competitors, because it requires you to face rejection, fear and self-doubt.
It’s not an easy path, but most of your competitors are taking the easy path, because it’s the path of least resistance..
Doing crafted webinars well can separate you from your competition and is a fast way to attract new clients.
Number 4 – Create Community Online
If you’re a leader or a business owner don’t just hang around in other people’s Facebook groups. Have your own Facebook or LinkedIn group and build your own community.
Having your own group means you are building your authority and expertise. You’re positioning yourself as a thought leader and as a subject matter expert. And it’s also a way for you to find out what people are struggling with, what problems people have and what common goals and visions people have.
These communities become a really supportive, beautiful space. It’s not the easy road and you have to be consistent with your content and that means you have to show up, whether you feel like it or not.
It’s about making a commitment. When you do that, everything changes in your business. That’s when things started to change for me, when I got committed to showing up consistently.
Most of my clients now didn’t sign up straight away. (I’ve got 29 clients at the moment). Most of those clients consumed my content they watched me over time.
Only 3% of people are active buyers at any one time. 7% are interested and know that they need to solve a problem.
Which means that around 90% of people that see your online posts are not ready to buy. So having an online community allows you to provide value, nurture people and build trust and rapport over time for when people are ready to buy.
Number 5 – Create Facebook Ads
The price of Facebook ads is declining. According to the new New York Times, Facebook ad prices have declined by about 50%.
According to some other studies I’ve read recently, Facebook ads are the cheapest they’ve been in six years.
Predominately because so many industries have removed themselves from Facebook advertising, like travel, entertainment, hospitality etc.
I also heard recently of a guy who used to invest $1,000 and would get about 40,000 views on a video.
Now he’ll invest half of that, about $500 in Facebook ads and get about 80,000 video views.
So that’s about four times bigger.
You have a unique opportunity right now to maximise this at the moment.
You can build your email list, capture a whole lot of leads for a lot cheaper.
But soon the restrictions are going to be lifted and things are going to change, so there is quite a unique small window that we have right now, before prices start going back up.
The important thing is to make sure that you get your message clear, influential and that it lands to the right people.
So if you want to get more clients, I highly recommend that you pick at least one of these strategies and get going on it straight away.
Do you want to learn the best way to apply these strategies and attract new paying clients?
I’m running a FREE ½ day online workshop on Saturday 23rd May, ‘Attract New Clients With Ease’.
For more info about the workshop, go here
Stay safe and well,
Kat
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