People with problems you can solve are wading through social media right now.
They are hanging for the help you provide, but most of them don’t realise the value of it.
If you can’t get your content to convert followers into clients, it usually comes down to some simple content mistakes.
It’s not because what you offer isn’t awesome, it’s because your words aren’t compelling the right people.
Compelling content strategically grows your audience, attracts your ideal clients, and inspires the right people to buy from you.
In this video, I uncover 3 Sneaky Content Mistakes that could be costing you clients – and trust me, these are the ones you don’t want to overlook!
Here are 3 Sneaky Content Mistakes that can cost you clients:
1. Focusing too much on engagement, not conversion
When we share content, we want people to like it. But it’s easy to get swept up with a focus on getting likes, rather than clients.
There’s so much content, especially on Instagram, that’s focused on how to get more followers, reach, or views. Which are important, but all of those things are focused on visibility, not sales.
Engagement (while it helps) isn’t everything. The most important question is whether you’re getting CLIENTS from your content.
Adding more people to your friend list or group won’t help if your content is not compelling the people you already have.
Spending too long creating entertaining content can be a distraction if you’re struggling to get clients.
When it comes to conversion, one ‘a-ha moment’ is worth 100 entertaining posts.
People might like entertaining posts, but that doesn’t mean they trust you enough to give you money.
2. Leaving people full, not hungry
The main job of your marketing content is to make people hungry, NOT full.
It’s important to give value in our content. But you can’t “give away everything” and leave nothing to be desired.
We can give away valuable content for free, AND leave them hungry for more.
If you’re not creating a feeling of curiosity for your audience, they will likely scroll away.
So, what do we do instead?
I call it the Value-Void dance.
You share value that helps them partially solve a problem they have, showing that you understand that problem completely and intimately – because you used to have the same problem.
Then you give them a piece of value to solve it.
But there’s a second important step. You then open up a NEW void.
It’s like opening a new door to a new problem.
The Value-Void dance.
This gives people a taste of what you can help them with, you can even help them solve micro problems they have – but to solve their biggest problem completely, they need to work with you.
Think about it – how often has your life transformed because you consumed one piece of content. It’s rare right?
The most transformational changes we make where change is powerful and lasting almost always happen when we invest and work with someone.
So, it’s doing people a disservice if they think that your free content can change their life.
It’s not authentic or true to pretend that your free content will do that.
When we give people the impression that it will, we’re not serving them to the highest level.
Give them a taste, help them solve a smaller problem, but show them that it’s a small part of the total transformation that you offer.
3. Posting stand-alone content, not moving people along a client journey
Posting one-off content pieces is fine – if the goal isn’t to use your content to get clients.
Sharing content that converts to clients is more strategic.
It’s not about just sharing a tip with a call to action to book a call with you, or come to your event, or sign up to your program.
It’s not just showing your offer over and over. We need to be more strategic than that.
Your entire content strategy needs to warm your audience up and move them through the stages of the client journey.
When you use your content strategically, people move through phases from awareness, to building trust, to making a buying decision.
It happens with a content strategy with multiple pieces of content that all have a job to do.
This part is particularly important when it comes to selling coaching services, courses or memberships – any services that are invisible or intangible.
This is what I call power content. It literally has a job to do to move people through the client journey.
Power content has a strong intention and message and shifts a belief. It drives a specific point.
The majority of your content piece should be on making people aware of the cause of their problem.
This is where we go deeper, and show that we understand the reason why they have the problem.
As we shift their beliefs, to bring more and more awareness to the cause of the problem, now they’re leaning in. Now they’re hungry.
If you want to attract clients that are serious about getting results, educate them on the real reasons why they don’t already have the results, and they will be inspired to work with you.
When you overcome these 3 mistakes and know exactly how to create compelling content, your marketing becomes easier, faster, and more enjoyable.
And most importantly, you attract more of the right clients into your business that you can help.
The good news is, you don’t need to be posting a ton of content. You just need to craft your words in a way that will have people hungry for what you have to offer.
When you create content strategically, you focus on quality over quantity.
If you want to know exactly how to do this, join us at our …
1-day FREE online workshop ‘How To Get Coaching Clients With Compelling Content’
I’m showing you how to create content that converts, add value while leave people hungry, and move them along a client journey.
I’m sharing my signature content formula, a 4-week content plan that you can create in LESS than an hour, and the brain-based content structure that allows you to enrol new ideal clients into your coaching program consistently.
This workshop takes the best of what I’ve learned from attracting clients consistently online from my content over the last 8 years… and lays it all out in a simple formula that ANYONE can follow.
This is your FINAL chance for the year to join me at this LIVE workshop online via Zoom and learn exactly how to get clients from your content.
Check it out and reserve your seat now.
P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Women Coaches
It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my event and offers here:
Kat’s upcoming events and latest special offers here
Big love
Kat xo
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