Social media is an incredible place to build relationships and get to know people and have them get to know you.
Your ideal clients are no doubt hanging out on social media right now.
But on the flip side, social media is a place of noise and distraction, where people are pulled in all different directions and consumed by so many other things.
Social media is designed to get us to keep us on there, scrolling, always looking at something new. So it can be really challenging to get people to actually stay engaged and maintain their attention.
Social media can help you get clients for sure. But there’s definitely an effective way to do it and an ineffective way to do it.
There are 3 main reasons why people don’t get clients on social media…
1 – Not Knowing How To Attract People
Only 3% of people actually are ready to buy something right away.
People usually know their problem, but don’t always know what’s causing their problem. They don’t know what some of the potential solutions to that problem could be.
Rather than taking people from completely unaware, to making them an offer, you need to attract people by taking them through stages of education and rapport building by speaking their language.
If you’re struggling to attract people, it’s often because there’s a disconnect between you and your followers.
Many people get stuck because they’re not relating to their clients and showing that they understand their problems.
It’s like they are at the top of a hole shouting at people saying, “Hey, come up here. Life is amazing!” But people are stuck in a hole and saying, “I’m stuck and don’t know how to get out.”
We need to build rapport by getting people to realise that we understand them. We need to meet people where they are at.
We need to speak to their specific pain points in our language, and then we need to add massive value for them.
You need to help people and meet them right where they’re at. You get to know the key words your ideal clients use by talking to them.
Frank Kern, one of the world’s greatest marketers says the best way to prove to someone that you can help them is by actually helping them.
Grab people’s attention by speaking their language and then giving value that helps them specifically.
2 – Not Being Able To Hold People’s Attention
In order to maintain someone’s attention, you need to share that you understand their struggles as you’ve been there and that you have real solutions for them.
You need to share how you found answers and you’ve walked yourself out of the problems and what you discovered that can fast-track their process.
People need a lot of information from you in order to build trust. The challenge is that because there’s so much competition and distraction on social media, people need more time with you.
We need to be able to get people off social media in order for them to get more time with you, so they can potentially make a buying decision. Social media is not the place to rely on to sign up clients.
We’ve got to get good at knowing how to pull people off of social media and that means learning a whole lot of other skills, so you can take control and not be reliant on social media alone.
Ideally, you want to take people from social media (which is real estate that you don’t own) into your own real estate, i.e. your landing pages and your email list.
Through your funnel and nurture system, you can continue to build trust and provide value, because people are all on a journey towards the solution that you offer.
Many times people jump on other people’s Facebook Lives and quickly jump straight off again.
People scroll away quickly if you’re not offering genuine value and you’re not fully understanding where they’re coming from.
You need to be speaking directly to someone’s pain points and directly to helping them with what they are struggling with at that time.
If you’re going to do a Facebook Live, you need to know that what you’re sharing is going to engage people.
The content I share is based on real-life conversations that I have with people on a day-to-day basis.
I’m talking to clients every day and listening to what they’re saying, listening to their struggles and then designing content based on that.
For example, I’ve got 22 clients this week and based on the conversations that I have with them, I learn more about what people need, which I feed into my content plan.
3 – Unsure How To Inspire People To Take Action
A lot of people think that if they put up content posts with tips on Facebook and Instagram that they will get clients.
But it doesn’t often work that way. You also need to be able to inspire people to take action. You need to have the skill of influence.
Influence is a skill. It’s about understanding the subconscious mind, the psychology of human behaviour in decision making and what drives someone to make a choice that will improve the quality of their life.
Remember, only 3% of people are ready to buy. So there’s around 97% of people that won’t buy from you immediately.
Around 60% of people will be interested in what you’re offering if you nurture them well and potentially end up buying from you.
It’s this 60% that we need to educate and use the skill of understanding human psychology and the subconscious mind to move them along the client journey. It’s understanding the problem and also educating people about their potential solutions.
You need to help people understand that your product, your offer or your coaching package is the thing that’s going to be the best thing for them. To do this requires you to really think through your content well.
You need to structure your content and learn the human psychology that gets people hungry for more. You need to be able to speak to the subconscious mind, and you get this by understanding your ideal clients well.
Getting to know your clients often means spending lots of time coaching people for free. This helps you learn the language you need to use on social media that attracts, holds attention, inspires and influences to take action.
I’ve done hundreds and hundreds of discovery calls and strategy sessions, and that’s where I’ve formed my content for my online course and created my program. The content has been formed by many, many conversations.
I’ve got boxes and boxes of notebooks and coaching notes where I write down people’s limiting beliefs and problems and I look for patterns then teach on the findings.
Understanding your ideal clients and the psychology behind their behaviour takes hard work, but the rewards are worth it.
So to recap, the first reason why people don’t clients on social media is not knowing how to attract people by truly understanding them and giving them value.
The second reason is not being able to hold people’s attention. You need to be able maintain people’s attention so you can educate them to move them through the buyers’ journey from unaware, all the way to making them aware of the solution you have to their problem.
The third reason is being unsure how to inspire people to take action and this requires understand the psychology of human behaviour in decision making and influence.
Would you like to know the BEST way to attract people, keep their attention, and inspire them to take action?
After running over 200 events over many years and making (and learning from) my mistakes and experiences, I’ve decided to pack the best of my learnings into one day, and I’m offering it completely free.
I’ll be sharing my 7 pillars to profit from presenting, I’ll take you behind the scenes so you learn how to create and deliver effective presentations, show you how to structure them, leverage your online events, facilitate great connections with people and know exactly how to get new, ideal clients.
Ultimately, I’ll be sharing the formula I used to build a six-figure business online and how you can too!
I’ll be sharing the formula I used to build a six-figure business online and how you can too!
See you there!