3 Powerful Ways to Consistently Attract Clients Online

When I started my first business, I had NO idea how to attract clients.

Like, ZERO.

But thankfully, I discovered there is ONE ingredient that fast-tracks the whole process.

WITHOUT this one thing, it’s impossible to attract clients.

WITH it… your business can rapidly grow to unbelievable levels, exponentially.

And it’s this. → TRUST ←

In fact, once you have trust, you completely separate yourself from your competition.

The challenge is, how do you build trust online in a saturated market?

Especially when there are so many others out there who do what you do?

I recently did a coaching call with the people in my inner circle program and someone asked, how do they build more trust with their audience?

There are certain strategies that increase the speed at which trust happens.

The more effective you are at building TRUST, the more you will attract quality clients.

So, here are 3 powerful ways to consistently attract clients online.

This is going to help you feel more confident in being out there online, sharing your expertise, and standing out from everyone else.

These 3 principles can really transform the way you do business.

This is not theory, this is not something I googled, this is what I’ve noticed in my business and other experts in their businesses that really assist you in attracting clients.

There are 3 stages to signing up a client: attract, capture, and converting.

Today I’m focusing on the first step – attracting clients.

So what I’m going to talk about in this video are strategies to set yourself apart and overcome the skepticism and the resistance that people have when they see you online.

When it comes to attracting clients consistently, building trust is crucial. (Obviously!)

Choosing the right words to use when talking about your program or service and providing value is CRITICAL to getting it sold.

For years I struggled to know how to share the right words.

I needed to learn the art of compelling content from my mentors and experts, and it changed everything for me.

I learned how to influence others, so they are inspired to take action.

And since I discovered how to create powerful, persuasive content, I’ve been able to generate 6-figures annually in sales.

I’ve also taught hundreds of Coaches over the years (who had barely any marketing experience) how to use these same strategies to make their funnels and presentation convert.

And how to do that even if they’d previously struggled to create compelling content.

That’s why I’m sharing this with you today. Because I know how important it is to build trust in order to run a successful business…

There are certain strategies that increase the speed at which trust happens.

Think about referrals. Think about a time when someone referred you to a business that they were really happy with.

How much trust-building do you have to do when someone refers someone?

For me, if I get referred to a program, I join really fast without doing a heap of research.

So the faster you can build trust with someone, the faster and they are likely to become a client.

If someone is looking to spend money to solve the problem that you can solve, and there is trust there, it’s likely they will buy.

However, referrals are great but they are not a sustainable solid foundation to build your business on.

So I created a simple framework that I wanted to share with you.

I call it the Trust Arc.

It’s 3 superpowers combined that create very deep and rapid trust.

A – Authority

Authority is a sense that there is achievement or status in someone’s life.

Putting authority into your Website, your landing pages, your social media, your emails – it’s all an important part of your marketing process.

Feature you speaking at conferences, writing in a magazine, speak at a summit, or on a podcast.

If you don’t have this status yet, be proactive by reaching out to businesses that have an existing audience and offer to speak on their platform based on the topic you’re an expert in that their audience would benefit from.

You don’t need to be the best, the biggest, or the most perfect. You just need to be consistent.

This is how you build authority.

If you do this, then you pull across the status from that publication onto you.

Think about:

The way you show up online – you want the audience to have a great experience with you

The images you post

Your zoom background

What you wear

Unconsciously there’s something that happens in our brain when we think that person is further ahead of us, they are further down the road.

Maybe it’s how much money you’ve made.

Maybe you’ve written a book.

Maybe you’ve spoken on a podcast.

Maybe it’s how many clients you’ve helped.

Adding authority is one of the most important ingredients to trust.

R – Results

The R of the Trust Arc is results.

More than ever, people want results. Gone are the days where people will sign up with you just because you have a few written testimonials on your website.

Those days are OVER. You have to PROVE that you know what you’re talking about through your content.

You’re probably not going to go to someone’s website and read their testimonials word for word.

But you need to see them.

What you’ll probably do instead is consume their content. You’ll see if what they are saying is valuable.

Your prospective clients want social proof that what you have to offer actually works.

Alex Hormozi asks in his book ‘$100M Offers’, “Is your offer so good that people feel stupid saying no?”

Ask yourself this question, “Is my offer so good that my potential dream clients feel stupid saying no to?”

If not, refining your offer to make sure it gets results needs to be your first priority.

If necessary, price your offer at a lower price point that will get people in, and you can always increase your prices in the future.

Make sure to share the results that you are creating for your clients. People are longing to see what they can achieve, so don’t be afraid to share these successes.

I know it’s not always easy and can feel a bit like bragging. But the people who are sharing their results are the ones who are attracting more clients online.

Remember – Success breeds success!

C – Connection

I’m sure you’ll agree, most of the world right now is craving connection.

People are drowning in information, but starving for connection.

People want experiences with you.

They don’t want ‘self-paced’ courses watching hours and hours of videos. Those days are gone.

Only around 7% complete an online course when it’s just purely online.

People want experiences – not information.

People want connection with you in live events, workshops, Q&A sessions, regular videos, and a quality community.

So, if you don’t have connection and community as part of your offer, then you are missing out on a big piece of trust.

If you’re not showing up regularly on video and ‘looking people in the eyes’ (you looking at the lens of your camera gives the impression that you are looking them in the eyes which gives them the sense of connection with you) …

… get better at connection online and you will stand out above the crowd.

You can reach mastery in presenting by consistently showing up and working on connecting.

People want experiences – not information.

So there’s the Trust ARC:

A – Authority

R – Results

C – Connection

I hope you found this valuable.

If you feel that someone in your world might need to hear this, and it could be valuable to them, please share it with them.

Do you want help doing this so you can get more quality clients?

I work together with people in the following areas:

1) Creating compelling content that converts

I help you craft the right language to attract your ideal client, so the right people can immediately see what you’re all about and that your program is right for them. We also makeover your existing marketing and online presence and make sure your offer is irresistible.

2) Creating automated marketing funnels

I help you create a 24/7 marketing machine that you can rely on and also massively frees up your time. You don’t need to be a tech expert, I hold your hand and walk through it every step of the way with you.

3) Creating profitable presentations

We use my proven process to craft the right language that signs ups truly ideal, quality clients from your presentations.

In order to be the best candidate to get results, you must have experience serving clients in your area of expertise and getting results, and already have a pretty clear idea of what problem you solve and who you enjoy helping the most.

P.S. Whenever you’re ready… here are 3 other ways I can help you grow your coaching business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with Coaches who are also growing their business

It’s our Facebook community where ambitious Coaches learn to get more income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here