Want to get more coaching clients using a reliable, predictable method?
Online events is my #1 recommendation.
An effective event an incredibly valuable asset you can use any time you want to get more clients.
This strategy gets me clients 3x faster than posting content on social media.
Running online events has enabled me to create a life of true fulfilment and freedom, amplify my message, accelerate my business success and help SO many people.
The best part is, you don’t need to be a professional or polished presenter to do this. It’s a skill that anyone can learn.
A lot of people tell me they are finding it hard to consistently grow their coaching business in a way that leverages their time.
Switching from sharing 1-to-1 to 1-to-many is something that can really solve that for you.
But most people have no idea how to run online events successfully.
In this video, I share what you need to consider before you launch your first or next online event so you’ll be well-set up for success.
There are 4 essential elements to consider before you launch your first or next online event to make sure you optimise every part of your event process make sure you’re set up for success.
1. Warm up
The warm up phase is where you warm up your audience and followers to develop trust and connection and increase the likelihood that people will sign up for your event.
You do this by sharing content and educating your audience.
If you suddenly announce that you have an event coming up and haven’t been posting regularly before that, you don’t usually have trust and rapport developed.
We do this by providing value through your content. In your content, educate, inspire, build curiosity and show them why what you teach is different.
The warm up phase is also designed to build a connection with your audience. People want to know that you’re relatable and you understand them, and that they can trust you with their time and attention.
2. Sign up
The sign up phase is where someone registers for your event. In order for people to sign up for your event there are certain important things that you need to have on your landing page and in your marketing campaign, which I’m sharing more at my upcoming workshop.
You check out the FREE Online Events workshop here
3. Show up
The show up phase is all about getting people to show up to your event.
We do this through a show-up campaign using emails, social media, SMS, and videos.
The show up phase has gotten trickier as more and more people start running events so it’s important to learn how to do this phase to get people into the room.
In the show up phase it’s not just “come to my event” – it’s sharing strategic content that shows the value of your event and what they’ll get out of it.
The content is designed to overcome people’s biggest objections.
4. Step up
The step up phase happens in the event itself, where you make an offer to your audience to step up and invest in themselves. Now this is where a lot of people freak out. And they make the mistake of neglecting putting time into doing this properly.
I understand that selling can feel scary. But the truth is, if you’ve provided value, and showed people how you can help them, you’re doing them a disservice not to show them how you can continue to support them to achieve their goals.
A certain percentage of the audience will recognise that they need help and support with it.
There is an elegant way that you can extend an invitation to people that converts 3x higher than the average conversion rate in our industry. This is a big part of what I teach people because it’s so important to get right if you want your events to lead to you getting clients.
There are so many benefits of having an online event:
- You have a reliable system for growing your business where you attract clients, rather than chasing them
- You increase your credibility, trust and positioning in people’s mind, and you stand out because you go to a place where a lot of your competitors aren’t willing to go
- You make a bigger impact by helping more people
- You massively leverage your time by speaking to groups and avoid time-consuming marketing methods of reaching out to people one by one or fighting with the noise on social media
- You have a valuable asset that you can use to make money consistently and predictably
These benefits can be an absolute game-changer for you in your business.
If you want to get clients by running events following a proven framework, I have a free workshop coming up called ‘How To Grow Your Coaching Business With Online Events’
It’s a FREE Live 1-Day Online Workshop so you can grow your coaching business using my proven ‘Online Events Accelerator’ formula.
(even if you’ve never presented before and don’t know where to start!)
I’m sharing…
How To Create A Successful Event Presentation
Learn how to craft an engaging workshop presentation that builds desire, establishes your credibility and trust, showcases your expertise and dissolves objections using authentic influence.
How To Market Your Event So The Right People Come
Receive my secret methods to get the right people to register AND show up, so you can fill your workshops with qualified clients every time, even if you find marketing confusing (or have a big following!)
How To Deliver An Engaging Online Event With Ease
Discover how to deliver a workshop in a way that WOWS your audience with value, deep connection, and elegantly extends an invitation to your offer so that the right people say yes.
This workshop takes the best of what I’ve learned from a decade of running events and lays it all out in a simple formula that anyone can follow.
I’ve been running this workshop for 7 years and I only run this workshop once a year.
If you’ve ever wanted to share your message with MORE people and want a proven system that’s easy to follow to increase your income and help more people…
Then you’re going to absolutely LOVE this workshop.
Reserve your free seat at the workshop here
Hope to see you there!
Kat xo
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