Are you tired of pouring your heart and soul into creating content, and not getting the response from it that you hoped for?
There’s a better way to grow your client base than just doing more and hoping for the best.
Most coaches recognise the power of content creation in attracting potential clients.
But in today’s competitive online world, getting your content seen has become more challenging than ever.
So many coaches I talk to are frustrated and disappointed because they’re sharing content, but it’s not generating enquiries or leading to bookings.
So, what’s the missing piece in their content strategy?
It’s having a well-thought-out, strategic marketing campaign.
A successful marketing campaign uses multiple pieces of content that strategically guide people along a journey toward signing up for your services.
To make sure your marketing campaign does it’s job, there are some key principles you can follow that work consistently. ⠀
Over my 10-plus year’s experience creating content for my business, I’ve identified some essential elements that contribute to an effective content strategy.
If you miss these elements, it can result in wasted time and missed opportunities.
But once you implement these essentials, which I have shared in my latest video, you can see rapid changes in your business.
Here are five actionable steps you can do straight away:
1. Reverse Engineer Your Content
Like Steven Covey says “Start with the end in mind”
Start with your signature offer and work backward – reverse engineer what people need to know in order to sign up for that offer.
Identify what beliefs your audience currently have, what they need to believe, and what information they need to know about you and your solution.
2. Create Purposeful Content
Every piece of content should serve a specific purpose that leads towards your offer.
Whether it’s to increase engagement, attract new followers, overcome objections, or drive sales, each post should fit into your overarching strategy to attract the right clients.
If your content doesn’t have a purpose, it’s almost impossible for it to achieve the goal of attracting the right clients.
People who read your content often don’t know that they need a coach, and they don’t know that they need your specific program.
Your content needs to show them how you can help them solve their problem.
3. Create a consistent content schedule
I’m not naturally a big content scheduler.
But over time, I’ve seen the value of thoroughly planning out my content as part of a marketing campaign.
If you don’t have a content schedule, you can get to the end of the week and realise that you haven’t posted much.
A few years ago I decided I was going to commit to doing one main big piece of content each week. I decided to do one video, and then leverage that piece of content.
I upload it to my YouTube channel, so that new people can find it.
It goes into my blog every week so that my website is constantly being updated – because Google loves recency and frequency.
When you have a consistent content schedule, life becomes so much easier.
I trust the system. It’s a process, it’s a habit, and it’s easy to do.
I know when I’m going to create and when I’m going to post.
4. Diversify Your Content
Creating diversity in your content is about mixing up your content types to appeal to different types of people and different stages of their journey.
We might have one ideal client, but the reality is, you probably want more than just one client, so we need to speak to different types of people with different personalities and learning styles.
We also have multiple beliefs to shift through our content that activate people and inspire them to do something differently.
Every post has a job to do. To attract clients, people need to hear specific messages that activate certain parts of their brain.
The most effective marketing campaigns incorporate a variety of video and written content, and each of them serve a unique purpose.
5. Create a clear content journey
A lot of content on social media, emails, videos and blog posts, exist as a disconnected function rather than as an active part of a funnel.
This means there’s no incentive to do anything after they’ve consumed your content.
When a connection is formed with someone, we can continue to build the relationship and nurture them with more relevant content.
A clear content journey leads your audience through a process towards working with you.
For example, you want to offer a free resource at the end that they can download in exchange for their email address.
Email addresses are gold. People who opt in are a lot warmer because they have said yes to you already.
If these 5 keys are missing in your content strategy, it’s probably a big reason why it’s not enrolling as many clients as you want to.
When you know how to create an effective marketing campaign using compelling content, your marketing becomes easier, faster, and more enjoyable, and you get more clients from it.
Most coaches are great at coaching, but not so great at marketing.
And that’s why I created a 1-day workshop called
This workshop takes the best of what I’ve learned from using content to attract clients online over the last 7+ years…⠀
…and lays it all out in a simple formula that ANYONE can follow.
✨ The Compelling Content Formula
My unique proven formula for creating compelling content that attracts potential clients & reliably & consistently inspires them to want to work with you.
✨ The 24/7 Marketing Machine
How to effortlessly automate your lead generation with my simple marketing method that captures a consistent flow of leads. It’s a simple formula that anyone can use, even if you’re not tech-savvy.
✨ My Online Events Accelerator Formula
My proven step-by-step process to move from novice to professional presenting skills… even if you’ve never presented before and don’t know where to start. This allows you to enrol multiple clients at once.
✨ Fun Activities, Planning & Breakout Sessions
You’ll have the chance to engage in helpful conversations, have meaningful connections with other like-minded women, and also ask me your questions.
P.S. Whenever you’re ready… here are ???? other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.