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July 18, 2019 by katmillar Leave a Comment

3 Don’ts When Starting Out In Business

 

In my previous blog post, I gave 3 Do’s when starting out in business.
 In this blog post, I give you 3 ‘Dont’s’.

 

(The video has 3 Do’s and 3 Don’ts. I’ve separated them on the blog post.
You can find the 3 Do’s here)

 

1. Don’t get stuck in the comparison cycle. 

 

Getting stuck in the comparison cycle can cause you to lose your belief in yourself.
What actually happens is that we often compare someone’s middle to our beginning.
 
When you’re starting out, and you see people that are further along in their journey with you – remember, you don’t know the heartache that they’ve been through.
 
You don’t know all the pain, all the times that they’ve failed.
 
For me, it was running seminars where only a few people showed up.
 
Or running webinars and having technology issues.
 
There has been so many doubts, fears or the tears.
 
I’ve been in business 16 years and it’s been a roller coaster of emotions.
 
Negative comparison is when you look at people that are further along than you with envy, jealousy or shame around where you’re at.
 
We just don’t have time for all that negative energy.
 
We’ve got businesses to build, we’ve got lives to change, including our own. We cannot waste time in comparison.
 
So, when you look at people further behind it in the journey, you don’t want to think “I’m better”.
 
And when you look at people further along you don’t want to think ”I’ve got so far to go how depressing”.
 
Only look at others to support them and to feel encouraged.
 
Look at people further along and think, “Wow, they can do it, I can do it!”
 
I’m so grateful that I’ve got people that I can glean from. People who have gone before me. We can stand on the shoulders of these giants, and learn so much from them.
 
So people that have figured it out along the way – see it as a blessing. You get to enjoy their success, you get to enjoy learning from them.
 
And don’t ever think that anyone is better than you.
 
No one is better than you. We’ve all got different gifts, different types of intelligence, different strengths. So don’t ever think of people in that way.
 
You have priceless value. You could never be paid what you’re worth. You’re worth so much more than you’re charging, I guarantee.
 
So, don’t get stuck in that comparison trap.
 
Okay, number two don’t. And This is a big one.
 
2. Don’t let people with different dreams, determine yours
 
Sometimes people will say things to you, and you can’t listen to it, because they don’t understand your dreams.
 
They don’t have the same dreams as you.
 
People might encourage you to go a different way.
 
You’ve got to trust your dreams, you’ve got to trust in yourself.
 
You have an instinct, you have intuition for your life that no one else has.
 
Yes, seek wise counsel – for SURE!
 
Seek advice, seek mentorship from people you respect.
 
But remember, no one knows you as well as you do.
 
Don’t let people with different kinds of dreams determine yours, especially people who haven’t done what you want to do.
 
If you want to get abs, and someone who has a potbelly is telling you what to eat, or how to exercise, it’s probably not a good idea to listen to them. Right?
 
You wouldn’t listen to someone who’s never had a six-pack before, give you advice on how to get a six-pack.
 
So, why would you listen to someone give you business advice, unless they have a successful business?
 
I’m all for receiving feedback. Feedback is a gift. I love getting feedback.
 
But I like getting qualified feedback.
 
And I only like getting feedback from people I respect.
 
So, if someone gives me feedback, and they don’t understand the dreams that I have, to me, it’s a waste of energy.
 
It can plant seeds of doubt and fear in your mind. And we don’t have time for that. We’ve got things to get on with – we’ve got things to create things to build.
 
So don’t let comments or disagreements online or little things that people say to you affect you.
 
Don’t people speak into your life unless you respect them – and they are successful, according to your definition of success. Then they deserve you to consider their opinion.
 
 
3. Don’t feel guilty about investing in your business
 
Feeling guilty about investing could come in the form of time, energy, or money.
All of these things are necessary to invest in business, especially when you’re just starting out.
 
When I started off, I had to spend SO much time in my business.
 
I was in my mid-20s and I had to just not have much of a social life for a while. Because I was building, and when you’re in the building stage, you just can’t afford to be going out and partying all the time.
 
To build your business, it does take time initially.
 
Once you get through that initial foundation stage and you set up systems, you can pull back a bit.
 
It’s like you go through a wilderness, and it’s tough, but you come out to the promised land. And it’s amazing. But you’ve got to work for that.
 
You don’t get that just by putting in a few hours here and there – that is not enough.
 
There’s no such thing as a get rich quick scheme that lasts.
 
If this is your dream, you have to invest in it.
 
If you want the freedom and perks that come with having your own business, if you want to be your own boss, you need to be prepared to put time, money and energy into it. It’s a given.
 
One of my favorite things about being my own boss is that my boss lets me sleep in. She doesn’t make me force myself up with an alarm.
 
And most of the time, I’m doing things that I find really rewarding. I’ve learned and invested consistently and I’m reaping the rewards.
 
But it took a lot of time and work to get here.
 
Now I can go on a lot of holidays and enjoy myself and have time away from my laptop.
 
I invested over 100,000 dollars and thousands of hours investing into my business.
 
People who don’t understand that will think it’s weird.
 
A lot of people don’t get it. They don’t get that you don’t clock off at 5pm.
 
If you’re a parent, you might not get to watch every single one of your child’s soccer games. Or pick them up from school every single day.
 
Sometimes it’s the nature of business.
 
And it’s your choice. There should be no guilt around that.
 
There should be no guilt around you investing in a workshop or course that’s going to grow your business.
 
If having a business is your dream, there is a price to pay.
 
It’s not about being a workaholic. I’ve been called it before. I’m not a workaholic. I love my job. I’m on purpose. I’m in my calling.
 
So why would I not invest in it?
 
When you value something, you invest in it.
 
So don’t feel guilty for doing that. It’s a requirement of business.
 
And when you’re starting out, usually you don’t have as much money. So you have to invest time.
 
If you’ve got some capital behind you, if you’ve got some savings, then you can invest that to save time.
 
But you’ve either got to put in time or money, usually both.
 
We don’t have the heartbeats to waste on it.
 
It doesn’t have a lot of benefits.
 
So here’s a recap of the three don’ts when starting out in business.
 
1. Don’t get trapped in the comparison cycle.
 
2. Don’t let people with different dreams, determine yours.
3. Don’t feel guilty for investing in your business.
 
If having a business is your dream, remember that it does take time, effort, money, and energy.
 
But if you know in your heart-of-hearts that this is what you want – it’s worth it.
 
I’d love to hear which one was your favourite – pop it in the comment section below.
 
It’s good to not feel alone in business.
 
If there’s anything else I can do for you, please do reach out businesses too hard to do alone. So please don’t suffer in silence. Reach out and ask for help.
 
I would love to support you. 
Go for your dreams,
Kat

 

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Filed Under: Blog Tagged With: Business, Business coach, Business growth, Coach, marketing, Mindset

June 4, 2019 by katmillar Leave a Comment

3 Reasons Why People Aren’t Willing To Pay You Money

Struggling to get people to pay you what you’re worth?

This is really important to overcome. In business, cash flow is king.

If you don’t have enough money coming in, you can have the prettiest website, you can have an amazing Facebook page, you can have 5000 followers – but if you don’t actually have people paying you, then you’re not going to be profitable, you’re not going to be able to stay in business, right??

In this video I share with you some really cool tips about how to get clients who are actually going to pay you money. And I specifically talk about three reasons that people AREN’T willing to pay you money.

Find out the 3 biggest mistakes people make that stops them getting paid clients.

 

P.S. Webinar replay available for a limited time!

Watch now before it comes down:

bit.ly/attract-webinar-replay

Filed Under: Blog Tagged With: Business, Business coach, Business growth, Client Attraction, Coach, Coaching, Influence, marketing, Video

March 6, 2019 by katmillar Leave a Comment

How To Build A Profitable Coaching Business Webinar

In this webinar you'll learn how to book out your calendar with your ideal clients, using a proven 5-step formula

This is for you if...

* You're a Coach, Trainer, Educator or Service-based Business Owner, who has a valuable message to share

* You’ve been struggling to attract your ideal clients and want to know exactly what to do

* You want your business to not only be aligned with your passion and values, but give you the money you deserve

 

You'll Learn:

#1 - 7 reasons you’re struggling to get new clients, and exactly what to do instead

#2 - How to gain clarity around your ideal avatar and exactly how to reach them

#3 - My 5-Step 'Client Attraction Formula', a step-by-step guide to a steady stream of your ideal clients

You'll learn the 5 crucial steps to booking out your calendar with ideal clients and know exactly what to do to make a living, making a difference!

Filed Under: Blog Tagged With: Business, Client Attraction, Coach, Coaching, marketing, Webinar

March 2, 2019 by katmillar Leave a Comment

7 Reasons You May Be Struggling To Get New Clients

Would you like to build a profitable business doing what you love?

I believe it's currently the best time in history for you to create a lifestyle business. There are opportunities everywhere for you to connect with your ideal clients and help them solve their problems.

There are more entrepreneurs than ever out there absolutely smashing it and earning a huge income helping people, and of course there are a huge amount of entrepreneurs who are broke.

I know you're probably reading this because you want to share your message in a meaningful way. You want to make a difference doing what you love and help more people. And you want to work with your ideal clients and build a business that aligns with your ideal lifestyle.

If so, this is for you. I want to show you 7 potential roadblocks that are currently tripping you up or could trip you up in the future if you're not aware of them.

Here are 7 reasons you may be struggling to get new clients:

1. Not enough focus on D.P.A - Dollar-producing activities

This was by far my biggest problem when I first started my business.

In my recent blog 'How to Avoid the Perfectionism Trap' I shared a story about when I moved to London and started working at a new gym. I had no clients and no money and it was in the recession.

I'll always remember that lesson about how getting clients is about focusing on the dollar producing activities, like making offers, not the fun stuff like creating a logo, business cards, brochures or hanging out on social media.

The single defining factor in your success is how you spend or invest your time.

Sometimes we can feel that we're doing things that matter, but really we're just doing 'busy' work. Productivity means you actually produced something. Dollar producing activities directly lead to you making dollars.

2. No clear goals with deadlines

One of the main reasons I see people not producing the results they want is that they don't have clear, specific goals with deadlines attached.

We all know that when our brain is left to its own devices without clear commands and instruction, it takes the path of least resistance.

I had 'Write a blog' on my to-do list for years (still do) and barely managed to get it done consistently.

The single thing that got me to take action to produce regular content for my ideal clients was booking workshops. I'd book the venue, pay a deposit and then I HAD to run the workshop.

Or I'd decide on a date for a webinar, make it public, and that would give me the incentive to produce the content. I'll easily let myself down but I don't like to let others down.

Once you create contents for things like workshops and webinars you can leverage it everywhere.

If you struggle with inspiration for your organic content, create an event, book a date, set some deadlines and you’ll create more amazing content than you ever have before.

You need to fail fast, get things out the door as fast as possible and refine as fast as possible. A lot of people won't do this because they're scared of looking bad. But you can't be afraid of failure. It's the only way to truly learn and grow fast.

3. Lack of structure, systems, and support

Something I see a lot is incredibly well-educated people who have a lot of experience and knowledge in a range of modalities, but where they get stuck is joining all the dots together and making it work.

They don't have the structure or the systems in place behind the scenes.

If you lack structure, systems or support, you’ll struggle to be successful. Business is too hard to do without these things. They are crucial. All profitable business owners know this.

4. Being unwilling to invest enough time or money

I’ve had so many people over the years tell me that they’re not getting clients. I ask what their marketing strategies are and discover they haven’t spent a cent on Facebook ads, or they’ve put down $20 for one campaign, it didn’t work so they gave up.

A lot of people are brilliant at the modalities they teach, but not brilliant at business. Unless you want to work for someone else for the rest of your life, you must invest the time and money on learning business skills.

You need to know how to market yourself effectively, use social media profitably, write influential content, position yourself and your brand properly, know how to invest time and money and a range of other different skills.

The good thing is, everything is what I called overcomable. It's all workoutable!

Every skill you need to learn in business, you can learn. Business is a skill just like learning to cook or drive.

5. Not working with enough clients

There are two categories that most people fall into that are struggling to attract enough clients. Firstly, they haven't worked with enough people and they want to charge too much from the get-go without having enough experience or skills to charge that amount. So people don't end up signing up.

On the other end of the spectrum, there are people who are severely under-valuing themselves.

They wonder "Who am I to charge for this? I love it! It comes easily and naturally to me!"

The main reason they do this is because they have unconscious competence around their genius zone. They assume everyone can do or knows what they do and so they don't value it enough.

Another reason people don't work with enough clients is that they are scared of rejection. So they offer cheap prices or don't charge at all, then people don't value them. Or they can't make enough profit to sustain their business so they end up stuck in a job they're not passionate about.

6. Having too broad a niche

Having a vague or broad niche is definitely one of the biggest reasons why people struggle to get clients. They try to be all things to all people. They don't understand that marketing is about attracting some people and repelling the rest.

You know the old saying - if you try to chase 2 rabbits you'll catch none.

If you want to get great results for people, it's better to be a specialist rather a generalist.

Here are some examples of the difference between a broad niche and a micro niche.

Broad Niche:

“I help people improve their mindset and motivation”

“I help people improve their health and fitness and create a happier life”

“I help people create a thriving business”

Micro Niche:

“I help busy women declutter their homes in 6 weeks or less”

“I help busy Mum’s to improve their energy and reduce their stress with simple-to-follow exercise programs they can do at home”

“I help Coaches and Trainers to build a 6-figure lifestyle business”

One word of caution - don't let choosing your micro niche be another trap that stops you staying in action.

It takes time to develop your micro niche. It took me years. But don't let that stop you from moving forward.

If in doubt, choose 'you' a few years ago, before you learned what you learned to overcome a problem you'd love to help people solve.

Just decide and get out there and help people.

7. Giving up too easily

Business can be simple, but it's not always easy.

I bumped into a friend recently who had done her coaching course at the same time as me back in 2014. I ask her how her coaching is going and she says “Oh, I have a lot going on at the moment” which we all know is really code for “I’ve given up for now”

The truth is, it's never really the right time. I procrastinated for years on creating a lead magnet and a funnel and kept buying into the story that I didn't have time. But that's not true.

The reality was that I did have the time, it’s just that I didn't think I did.

I've been running my own business since 2003 and I estimate literally thousands of challenges that I've had to overcome and hundreds and hundreds of little things I've had to learn. You simply have to make one decision - to not give up!

When you delay your decisions, you delay your dreams. Life is always going to be busy.

If you think it's going to get easier the longer you wait, it's not. Things get harder not easier when you delay them.

If you know that having a business you love helping people is part of your destiny, and you feel you have it in you to do it, do it now!

The world is waiting for you

Would you like help to overcome these client-attraction challenges?

I am running a NEW 1-day course in Sydney on Saturday, 16th March.

This event is a MUST for service-based small business owners who want to know the best client attraction strategies for 2019.
 
You''ll learn how to build a profitable service-based business you love, without sacrificing your lifestyle.
Attract Your Avatar
Spaces are filling fast, so don't miss out.
 
Details Here:
Yes! Tell Me More

Filed Under: Blog Tagged With: Business, Business coach, Client Attraction, Clients, Coach, Coaching, Entrepreneur mindset, Entrepreneurship, Influence, marketing, Mindset, sales

March 2, 2019 by katmillar Leave a Comment

How To Attract Your Ideal Clients

Building your business is not for the faint-hearted. You need to be great at what you do, have a great offer, and the resilience to push through when the going gets tough.

More than anything, you need the ability to attract clients. Which is where many people get stuck. This article will show you the 5 step formula to attracting your ideal clients.

Client Attractor #1: IDENTIFY

The first step is to choose ONE Avatar, your IDEAL client.

You don't want to spend time and money on marketing before you have decided your ideal client. It’s important to narrow your attention and focus on ONE target market (at a time).

Many people start creating offers or content before they are clear on the ONE type of person that they want to attract. This is a huge mistake that I see all the time. It is SO worth doing this work up front – it will save you a lot of time later!

Take your time really getting clear on this person and understanding them. It will help you in every aspect of your marketing, including your sales letters, lead magnets, and all of your content creation.

Client Attractor #2: LOCATE

Where does your ideal client spend most of their time online?

Where your ideal client spends most of their time online is where you need to be providing them free content and adding value for them. This is so they can get to know you and what you are all about.

Depending on your ideal client, for most service-based business owners, I recommend you start with Facebook, then add Instagram and either LinkedIn or Youtube, you can leverage the content across all platforms.

Where does your ideal client spend most of their time offline?

Networking events can be a great way to meet your ideal clients. Make sure you go with the intention to give, serve and build relationships. You can use MeetUp or Eventbrite to see what people are doing in your location.

Client Attractor #3: CAPTIVATE

In this stage, you need to captivate your ideal client consistently and systematically by educating and inspiring them, so they want to take the next step with you – and receive value in the meantime.

Strategy Examples:

Your own original, valuable content including quotes, helpful captions on Facebook and Instagram, writing articles and blogs and sharing on LinkedIn, doing live videos, writing helpful comments in Facebook groups etc.

Client Attractor #4: OFFER

Now that you know who you want to work with, it’s time to create an irresistible offer for them.

Offer Creation Template

To come up with the offer, use this simple 5-step process:

1. Do a brain dump of the most important things you can teach your ideal client

2. Rewrite the list in order to create a clear path for them

3. Decide your period of delivery time (e.g. 6 weeks, 3 months, 6 months etc.):

4. Decide your delivery method/s:

Delivery Method Options:

* One-to-one e.g. private coaching sessions

* One-to-many e.g. presentations, workshops, webinars

* None-to-many e.g. Evergreen webinar, online course, membership site

  1. Decide any other valuable resources you can offer them and create a package.

Client Attractor #5: INVITE 

Now that you have created a great package, it is time to create a way to invite them to take the next step with you. One of the best ways to do this is to create an awesome freebie that your ideal client will get value from.

A freebie – also known as a ‘lead magnet’ is one of the most important and effective ways to generate and capture leads. Lead magnets are an incentive you offer to potential buyers in exchange for their contact information.

This can be done in the online locations you have decided on, such as on your Facebook group and page, Instagram, LinkedIn and via email.

You need an opt-in that attracts quality leads and build trust by helping people solve a problem, implement a strategy, or by giving them a useful tool or resource.

There are different types of lead magnets, but I recommend you do an easy-to-consume downloadable piece of content. I recommend a cheat-sheet or checklist.

All five of these steps are crucial to get right to make your client attraction efforts a success.

Would you like to know exactly how to apply these 5 steps?

Click below to get access to my FREE Guide, a printable workbook with clear step-by-step action points and templates to fill in.
If you want to grow your coaching or expert business, free up more time, help more people and grow your income, you'll want to grab this guide now!
 Here's the link to grab your copy:
Yes! I want a copy of the Client Attraction Guide

Filed Under: Blog Tagged With: Business, Business coach, Coach, Coaching, Entrepreneurship, marketing, Profitable, sales, Wellness Coach

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