Ever feel like you’re creating a lot of content that’s not leading to leads?
One of the biggest mistakes I see coaches and experts making is that they’re not connecting with their audience…
…in a way that makes someone want to take a next-step action.
In this video, I share ‘How To Turn Your Content Into Leads‘.
⭐️ The 4 driving forces that make your message compelling
⭐️ 5 crucial questions to ask before you create any piece of content
⭐️ How to connect and communicate with prospects so they become clients
Here are the highlights of what I shared:
Why is it so important to create compelling content?
Your content needs to be designed to inspire someone to take a next step towards you.
Compelling content is used to qualify the right people and show them they’re in the right place – that if they have this problem, this is the solution you provide.
When you know how to turn your knowledge into compelling messages that the right people just can’t ignore…
…it’s impossible not to get leads consistently into your business.
The good news is, good content creation is a learned skill that anyone can develop.
If you don’t do this, you’ll be stuck and not growing.
If you get your content right, your list and group can grow daily.
When you develop the skill, you’ll be able to get clients whenever you need them.
How To Turn Your Content Into Leads
1. Sneak into your ideal client’s mind
Before you start writing, imagine you are your ideal client. Sneak into their mind and hang out there to understand them.
Let your audience guide your writing. Listen to their questions and answer them in your content.
The best clients don’t hire you because of what you do, but because of how much you understand them, help them to think, and help them to take action.
2. Focus on the 4 driving forces
1. Current frustrations
2. Future fears
3. Current desires
4. Future dreams
3. Ask the 5 Crucial Questions
- What are their 4 driving forces?
- What action do you want them to take?
- Why would they care?
- Why should they believe you?
- Why might they resist?
4. Be upfront about your credibility
What do I do better than other people in my space?
Don’t assume people know. Make sure you tell them.
5. Sell the dream
Include what you help them gain / increase & eliminate / reduce.
Remember – you really help your clients do things like…
- Save time
- Make more money
- Become happier
- Become more productive
- Become healthier
- Feel less stressed
- Become more creative
- Find their dream job or partner
- Become more confident
In your content highlight the problems, hassle, pain, and mistakes your methods help people avoid…
AND show how you make their life better, easier, safer, more fun and get want they want.
So that’s the formula team!
Go use it to turn your content into leads!
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Grab a free copy of my ‘Client Attraction Checklist‘
It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here
2. Join the community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here
3. Work with me privately
If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here