Recently someone dumped a whole lot of Chat GPT jargon into my DM’s.

It was full of words like ‘Your passion for helping others has truly shone through and is commendable. Your journey is inspiring, and your dedication to your work and personal principles is admirable. It’s a privilege to witness your continued success’.

It got me thinking.

We don’t talk like this to strangers in person. So why talk like a robot when you’re trying to build connection with someone online?

When I asked them what the purpose of the message was, they disappeared.

AI is incredible and it’s doing amazing things in the world. I’m grateful for it.

However, when it comes to content creation, overuse of AI can be damaging if we’re using it as a tool to prioritise efficiency over connection.

This can turn content creation into a ‘tick the box’ activity that we feel we ‘should’ do, rather than something we do because we have something valuable we want to share.

There are a whole heap of voices out there telling us that we need to do XYZ or we won’t make it in business. Like posting content every day on social media…

…then it can become a ‘tick the box’ activity that we feel we ‘should’ do… rather than something that we want to do because we have something valuable that we want to share.

If you want to create content that sounds less like AI and more like a human with a soul, in this video, I share:

‘AI vs. Human-Centred Content Creation & Finding Your Voice’

Here are 3 things to consider when it comes to human-centred content creation and finding your voice…

1. Start with a heart connection with the people you’re here to serve

ChatGPT can be a helpful tool that we can use to spark ideas and help give our thoughts structure and order.

But it can also come up with a whole heap of robotic words that don’t feel inspiring or human (because they’re not!).

Time efficiency has become one of the main goals pushed on us by companies operating in hyper-masculine ways, and the heart and soul are being drowned out.

Do you really want to run your business that way?

Content creation should always start with humans. Human relationships. Human feelings.

Because robots don’t have emotions.

People don’t buy from businesses, people buy from people. We can’t have human content without humans showing up with realness and aliveness.

AI doesn’t always help create connection; it actually often does the opposite.

As A.I usage online increases, so does the need and desire for true human connection, and speaking words created originally from your own soul to another’s.

Now is the time where it’s even more important than ever to be our authentic selves in our content.

We need the specificity of your human experiences and stories.

I don’t think you got into business to outsource your expression, creativity, experience, knowledge and brilliance to a robot.

We’re human around people we trust, and we do “marketing” when we think we have no option but to subscribe to the rigid ‘rules’ of business.

Which can suck the creativity and life out of us and make us sound nothing like ourselves.

2. Use structures to support you, not suppress you

In so many cases, it’s helpful to have a structure to follow, like a formula or template.

But I believe it’s also important to explore our relationship with the structures.

A structure can help us avoid writers’ block. It can help our writing to land better with people, and it can give us ideas to help us get more of our writing into the world.

But we need to be careful not to put structures on a pedestal, as though they’re the only way. And make ourselves wrong for not following them to the letter.

If a structure helps you, it’s a good thing – vs. if it restricts you, then it could be suffocating instead of supporting your creativity.

We can have both formula AND freedom.

We can have both a framework AND creativity.

We can have both structure AND flexibility.

I’m a big believer in the both.

It’s not about throwing away structure; having the structure often allows your feminine to flow.

But it’s important that we don’t allow structures to suppress our feminine creativity and expression.

3. Your voice is found by consistently creating content

The only way to “find” your unique voice is to regularly create content.

Your voice isn’t “out there”. It’s inside you.

The more you use AI to write for you, the more your voice gets drowned out and the less your authentic expression shines through.

And the more content you create, the more you find your unique voice.

The best creators are the ones who regularly create from their own brain, rather than relying heavily on AI.

The world needs your unique way of expressing yourself.

Your people need your words in the way that only you can express them.

You are a shining light – and your words can bring hope, help, and inspiration to the people you’re here to serve.

I’d love to hear your thoughts on this. How do you like to use AI?

Looking forward to seeing more of your creative expression online. 🙂

Much love,
Kat xo

P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

4. Check out my upcoming events and latest special offers

Click here for my latest offers

Big love

Kat xo

Would you like to get more clients from your events?

There are a few keys I’ve discovered that have made a massive difference for me (and took me a long time to realise!)

When I first started running events, I shared incredible knowledge and gave so much value in my presentations.

The challenge was, I ended up over-teaching. I hadn’t learned how to design my presentation for both value AND conversion.

And then I was disappointed when I didn’t get clients.

My mentor kindly pointed out that I was leaving my audience FULL, not hungry.

I did this for yeeeears! And I didn’t realise that it was costing me – and the people I could have been helping.

The way to solve this is to provide amazing value that truly wows your audience, AND inspires the right people to buy. And you can absolutely do this without a cringey, pressure-filled sales pitch.

It’s a science and an art. I got to work learning how to hit the sweet spot in my presentations.

In this video, I share some of the insider secrets to keeping your audience hooked and the right people wanting more.

Engagement is such a crucial factor in running a successful event that people enjoy, offers value and inspires the right people to buy.

There is a strong connection between engagement and conversion.

If people don’t pay attention, it’s really hard to help them shift.

So, here are 3 ways to increase your engagement in your events:

1. Create Like A Coach

When you’re creating your presentation, think like a coach, who inspires and helps people. rather than a teacher.

Coaching is about helping and inspiring people, rather than overloading them with information. Great coaches think about transformation, not just information.  

They ask powerful questions that get people thinking. By asking the right questions, you can help people get clarity and show them what to focus on.

It’s basically saying: “Here’s what I’ve struggled with and here’s what I’ve found helpful to solve it”.

Show people the reasons why they’re probably getting stuck. Help them to understand their specific gaps and blocks in the way of getting what they want.

Show them the mistakes that could be costing them and tools for how to avoid them.

Also, remember that people like to observe how you connect with people, not just how you share information. It gives them a taste of what it’s like to work with you.

And my personal favourite technique for engagement in your presentation is curiosity. Curiosity is the glue that sticks someone to your content.

Open loops in their mind to keep them leaning in. The best presenters will always keep their audience curious.

2. Use Well-thought-out Activities

Having activities throughout your presentation engages different parts of the brain. It helps people to start doing what they’re learning about.

Activities give people a sense of commitment and achievement.

Activities also create a sense of investment. This is one of Robert Caldini’s Principles of Influence – we feel compelled to be consistent with what we’ve said or done.

They’ve invested time and energy – so walking away without following through is harder.

People stay more engaged and pay attention and it makes your presentation less like a lecture and more like an experience.

3. Create Valuable Human Connection

People love to connect, so I suggest you set up your online event to encourage people to process and discuss the content.

This is why workshops are more effective and engaging than webinars. Because webinars by nature are typically someone talking at you.

Think about the difference between watching a video recording and attending a live event.

There’s a completely different energy and vibe.

Creating connection also encourages people to stay alert.

They ‘lean in’ to the content more because they know they’re going to discuss it.

Create a sense of community and belonging by making people feel part of a tribe they enjoy.

It also breaks up the monotony of sharing content and brings realness and aliveness.

Remember, people remember more about how you make them feel than the information you present.

This is part of my signature online events framework and one of the aspects I share about how to run successful online events that grow your business.

If you want to know how to fill your programs using online events, I’m sharing my best strategies at my upcoming free EXPRESS workshop:

‘How To Grow Your Coaching Business With Online Events’

I’m going into depth into my proven system that I’ve developed over the last decade of running over 400 events, to help you master the skill of running awesome events that people love and that signs up clients.

(even if you’ve never presented before and don’t know where to start!)

I’m sharing…

How To Create A High-Converting Presentation

In a way that builds desire, credibility, and trust and effectively dissolves objections.

How To Market Your Event To Attract The Right Audience

Even if you find marketing confusing or hard

How To Deliver An Engaging, High-Value Online Event That Gets Clients

To deliver a truly remarkable event experience that captivates your audience, creates engagement, connection, and trust, and effortlessly converts the right people into paying clients. 

This workshop takes the best of what I’ve learnt and lays it all out in a simple formula.

I only run this workshop once a year.

So, if you’ve ever wanted a proven system that’s easy to follow to increase your income and help more people…

Then I think you’re going to absolutely LOVE this workshop.

Go here to check out the upcoming FREE Online Express Workshop

P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:

1. Work with me to get more clients

If you’d like to work directly with me to get more clients… just send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.

Message me here

2. Join our community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.

Join us here

3. Grab a FREE copy of my ‘Client Attraction Checklist’

This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.

Grab it here

4. Check out my upcoming events and latest special offers here:

Get my latest offers here

Big love

Kat xo