A lot of coaches struggle to grow their business and get stuck thinking… ⠀⠀
- They need to be up to date with all the fancy new tricks ⠀
- They need to have thousands of followers⠀⠀
- They need to post every day
- They need to dance around and be hypey or gimmikey
- They need to be louder, brighter or bolder⠀⠀
The truth is, you can grow a successful coaching business you love without doing any of those things.⠀⠀
After working with hundreds of coaches, I’ve found…
…it’s not about any of these things… it’s about knowing how to stand out online in a way that’s elegant and authentic.
The landscape is changing so fast with more and more people becoming coaches and heading online to do business.
That means, that you need to level up the way you engage with your audience, communicate your value, and how you can help them with your own unique brilliance.
If you get this right…
1. Your audience will grow with raving fans that love you
2. People will reach out to you in DMs and emails
3. You’ll attract more soul mate clients fast and consistently
…and ultimately, you will fill your calendar and your events with quality clients.
So how do you do this – how do you stand out in a crowd of coaches?
How do you build your coaching business when not many people know you?
There are 5 ways I recommend. The way I came up with these is by thinking:
- “What is everyone else doing?” and
- “How can I do things a bit differently?”
1. Speak to the driving forces of your ideal clients
There are 4 driving forces:
- Current frustrations
- Future fears
- Current desires
- Current dreams
This is about being very specific in your language – not vague or wishy-washy.
2. Drop value bombs, without an ask
This is about showing up and showering out your amazing brilliance, and there’s no ask.
A lot of people aren’t doing that. Most people are asking all the time.
It takes thinking – but the people who take the time to do it and don’t just post for posting sake but have a great strategy for social media…
…they are the ones that stand out online.
3. Use quality images and videos
Quality doesn’t mean perfection or highly polished.
It does mean showing up as your best. Even if you’re sharing photos you’ve taken from your phone and recording videos on your laptop.
The main thing is that you don’t share poor quality or old-school images and videos.
4. Be contrastive
Showing contrast is a great principle to apply in every aspect of our business. People buy into passion and fire.
Go against a trend. Repel the wrong people. Ruffle some feathers if you have a strong stance on something.
Openly share your opinions. Be contrarian.
Show why you’re different.
Ask yourself – how can I inspire people to take action by showing them the contrast between them staying the same vs. them taking action?
5. Unpack your ??????????
This is about showing people the real you.
Then you will be in a unique category of ONE (not compared to thousands of other similar business owners).
To unpack your uniqueness, think about the things that you do that other people struggle to do, but you do it really naturally and really easily.
People pay really good money for people who work in their genius zone.
So how do you use these tips to your advantage in the marketplace?
I’m sharing the exact formula in my upcoming event ‘Client Attraction Mastery’.
? The Compelling Content Formula™
How to create compelling content that connects with potential clients and inspires them to want to work with you
? The 24/7 Marketing Machine™
How to effortlessly automate your lead generation with my simple 4-step marketing funnel
? The Workshop Launcher™
A proven 5-step plan to launch an event in a way that attracts the right audience…
…so you can FILL your events & calendar with qualified clients, reliably.
It’s valued at $997 but I’m offering limited tickets for free.
You’ll walk away with the formula that you can continue to use for years to come – plus you will take action on the day to get clients fast and consistently.
Hope you can join us!
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Grab a free copy of my ‘Client Attraction Checklist‘
It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here
2. Join the community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here
3. Work with me to get more clients
If you’d like to work directly with me … just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here
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