Do you ever wonder why your content isn’t getting more responses?
You spend ages crafting your content, but when you share it, it can feel like barely anyone notices.
It’s so disappointing when you put countless hours in, and it doesn’t get the results you wanted. Especially if you have no idea why.
In this video, I share why 80% of your audience is not responding to your content – and how to fix it.
Most coaches I know are great at coaching. They’re skilled at transforming lives, offering guidance, and helping people overcome challenges.
But they find it tricky to showcase the value of what they offer in their content.
It’s Not About the Algorithm
Many people blame the algorithm when their content doesn’t perform well.
While the algorithm plays a role, the bigger issue usually lies in what you’re saying and how you’re saying it.
For years, we’ve been taught that sharing valuable tips and information is the key to attracting clients.
However, this approach alone isn’t enough. Your content needs to do more than just inform; it needs to transform.
The Real Reason Your Content Isn’t Working
The reason why 80% or more of your audience is not responding to your content is because it’s not compelling enough to inspire action.
Whether that’s having people register for your workshop, book a strategy session, or invest in your services.
So how do we turn this around?
We need to speak below the surface.
Most people are speaking to the tip of the iceberg – not to the real drivers that happen under the surface.
Compelling content operates at a deeper level than just sharing ‘tips’.
People who invest in coaching generally aren’t just looking for ‘tips’ – they can find those on Google or YouTube.
It’s not just about sharing value; it’s about understanding the psychological forces that influence decision-making.
The good news is that there’s a simple, yet powerful shift you can make in your content strategy to start seeing the results you want.
The Power of Motivational Drivers
These forces, known as motivational drivers, dictate how people make decisions when they consume content.
Compelling content speaks to the subconscious mind, and addresses the underlying motivations that drive people to take action.
When your content aligns with these motivational drivers, your audience is much more likely to respond.
When your content speaks directly to these drivers, it resonates with them on a deeper level, making your audience more likely to engage and take action.
These drivers are universal, however, each person has a unique combination that influences their behaviour.
When you understand what deeply drives and motivates your ideal clients specifically, you can embed them into your content strategy, and start to see the impact immediately.
It’s the difference between getting a few likes and comments, and compelling people to click, sign up, or reach out to work with you.
There are many reasons why people take action, but from thousands of conversations with coaches over many years, I’ve identified 7 key motivational drivers that inspire action.
When you’re strategic with your content, you can use your content to inspire people take the next step.
The better you do this in your content, the less you have to ‘sell’ because your content does a lot of the heavy lifting for you.
There are many reasons why people take action, but from thousands of conversations with coaches over many years, I’ve identified 7 key motivational drivers that inspire action.
Here are the 7 key motivational drivers that can help you create content that converts to clients:
1. Achievement
This driver is all about accomplishment and success. People who are motivated by achievement value competence, expertise, and the feeling of mastering something.
They are lit up by setting and achieving goals.
In your content, speak to how working with you will help them achieve even greater success and mastery.
You can usually see if someone has this driver if they have trophies they’ve won, or a lot of certifications. If they study something deeply to a mastery level. They love being excellent at what they do. They read books about success.
If your ideal client has this driver, in your content speak to how working with you will give them even greater success and achievement.
2. Belonging
Belonging is the need for social connection, community, and trust. People who are highly motivated by belonging seek deep relationships and a sense of camaraderie.
In your content, highlight how your program or service creates a greater sense of community and belonging.
3. Growth
Growth is the desire to learn, improve, and overcome challenges. People motivated by growth are always looking for ways to enhance their skills and knowledge.
I think of the clients in my community who come to every workshop I run. They’re at every event, and every mastermind call they possibly can. They are hungry to learn.
They love to overcome challenges, and have the feeling progress.
The aspiration to continue to become more highly skilled or knowledgeable.
If your ideal client has this driver, in your content emphasise how your coaching or services will help them grow and progress.
4. Impact
Impact is the desire to make a positive difference in the world.
People motivated by impact want to influence change and help others transform.
It’s a deep motivation to serve, and it’s often driven by a sense of empathy and compassion.
If your ideal client has this driver, showcase how your coaching enables them to have a greater impact on their clients, communities, or causes they care about.
5. Independence
Independence is the need for freedom and autonomy. People motivated by independence are self-determined and love the ability to make their own choices.
This is a strong need for freedom and the ability to make our own choices.
Pretty much all of my clients have this driver. It’s a big reason why they’re entrepreneurs.
If your ideal client has this driver, in your content speak to how your coaching can provide them with more freedom, flexibility, and control over their lives.
6. Recognition
Recognition is the desire for acknowledgment, praise, and validation. People motivated by recognition seek approval from others and value being appreciated for their contributions. In your content,
If your ideal client has this driver, in your content highlight how your services will help them gain the recognition they deserve.
7. Security
Security is the need for safety, stability, and predictability.
People motivated by security look for reassurance and a sense of protection. In your content,
The need for safety, protection, and predictability.
People with this driver seek reassurance and a sense of stability.
If your ideal client has this driver, in your content focus on how your coaching can provide them with the stability and confidence they need to move forward.
Why Understanding These Drivers Matters
While these drivers are universal, each person has a unique combination that influences their behaviour.
When your content speaks directly to these drivers, it resonates on a deeper level, making your audience more likely to engage and take action.
Imagine the difference between content that simply shares information and content that speaks to the core desires of your audience.
The former might get a few likes or comments, but the latter compels people to click, sign up, or reach out to work with you.
When you know how to use these motivational drivers to create compelling content, your content creation becomes easier, faster, and more enjoyable.
You connect better with your ideal clients and you attract more of the right clients consistently.
The good news is, this is a skill that anyone can develop.
It’s the difference between getting a few likes and comments, and compelling people to click, sign up, or reach out to work with you.
That’s the power of understanding and using motivational drivers in your content.
Your content creation becomes easier, faster, and more enjoyable.
You connect better with your ideal clients and you attract more of the right clients.
If you want to know exactly how to do this, I want to invite you to my upcoming FREE workshop
‘How To Get Coaching Clients With Compelling Content‘.
This workshop takes the best of what I’ve learned from attracting clients consistently online over the last 8 years…
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…and lays it all out in a simple formula that ANYONE can follow.
During the event, you’ll pick up the tools you can use to attract more amazing clients consistently.
You’ll get content that’s immediately actionable to save you valuable time, energy, & money.
I’m sharing how to…
* Create a personalised, powerful content strategy using my fill-in-the-blanks 4-week Content Builder
* Develop your skills using my unique brain-based client attraction content methods, so you can attract and enrol the right clients
* Craft your content using my proven compelling content structure
* Build trust and connection, so that the right people respond
* Communicate the value of what you do, so when people are ready to buy, they’ll come to you
…so you can turn your content into a reliable client attraction machine to consistently attract hot leads & clients you love to work with.
Ultimately, you’ll have confidence that you can turn on the tap of clients when you need them.
I am only running this event once this year, so if you’d like to know exactly how to get more quality clients consistently…
Reserve your spot at the workshop here
P.S: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Coaches
It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my upcoming events and latest special offers here
Big love
Kat xo
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