Want to get more coaching clients consistently?
Over the last 10+ years, my best strategy for attracting ideal clients has been sharing compelling content.
But in today’s saturated and competitive online world, getting your content seen is more challenging than ever.
So many coaches I speak to are frustrated because they’re sharing content, but not getting the engagement, enquiries, and sign-ups they want.
It can feel pretty discouraging when your content doesn’t get the attention you deserve.
In this video, I share how to get more clients from your content and to turn your content into consistent cashflow.
From working with thousands of business owners, I’ve discovered there are 4 main problems that most people have when it comes to getting clients from their content.
1. Posting without a strategy
If you don’t have an effective content strategy, you might be posting content randomly or only when you feel inspired, which doesn’t lead people along a journey to buy from you.
There’s no overarching plan to lead people to becoming a client.
If you don’t have an effective strategy, people can think “oh that’s nice” but not necessarily be inspired to buy from you.
2. You’re not an expert copywriter
Most coaches are brilliant at coaching, but aren’t marketers.
They don’t have expert copywriting skills so sadly, most of what they create doesn’t get seen by many people.
3. You don’t have an effective structure
A content structure helps more people to This is about knowing what to say and how to say it so that you can attract the right people, build trust and inspire ideal clients to work with you.
This is the actual structure within each content piece.
4. You’re trying to figure it out on your own
Without expert support, we can end up second guessing ourselves. We can end up overthinking things and waste a lot of time.
The whole process of content creation can feel mysterious.
So how you can overcome these problems?
There are 4 things you need to get coaching clients with compelling content:
1. An effective strategy
When you have an effective content strategy, you stop stressing and finally feel confident because you know what to share – because you have an organised, effective content strategy.
The point of posting is not to just post – the point is to lead people along a journey to build trust – so that the right people get a clear understanding of how valuable your service is and want to become a client.
Otherwise you’re a poet, or a non-profit or someone who inspires but doesn’t sell.
Which is fine if that’s what you want to do. But if you want to convert your content into clients, you need a strategic approach.
Without a strategy, you can constantly wonder what to post and maybe do it last minute.
Or you keep posting the same type of content, which is not enough to get clients.
The most important part of your strategy is that it’s personalised for you.
It’s not something you’ve got from google or ChatGPT or copied from someone else – it considers your unique business, your lifestyle, your preferences and how you want to show up.
It considers factors like how often you want to share content, what platforms you want to share on, what’s the most effective types of content for you and your audience.
2. Compelling content skills
There’s a way of using your content to get clients that’s backed up by science.
It’s the skill of inspiring people to take action through your words – which is also known as copywriting.
I work with a lot of women who are brilliant writers and quite a few authors. I worked with a lady called Jen she’s written eight books. She’s an incredible writer. But Jen was struggling to get her content to lead to clients because writing and copywriting are two different skills.
Copywriting is writing for marketing and sales. Copywriting is where you write to inspire people to buy. You write to influence.
It’s about inspiring people get what they truly want, overcome their limitations, and be the version of themselves they want to be.
It involves understanding how the brain processes information.
Knowing how to get attention with catchy hooks, build tension, curiosity and desire, and keep people engaged til the end.
Copywriting I believe is one of the most underrated skills you can have when it comes to attracting clients.
We’re not born with this skill – we need to develop it.
The more you develop your copywriting skills, the more money you’ll make and the more people you can help.
When you have these skills, you never have to worry about where to get money and clients from anymore, because you’ve built the skillset.
Trends come and go – this is the skill that makes you money for years to come.
3. A compelling content structure
Having a structure gives you clear guidelines to follow. It’s like having a recipe – you’ve got the ingredients and method, but you can also be creative and do it your way.
This is about the order of how we organise our words for the greatest impact.
Testing and measuring is vital in marketing. But we also don’t want to get to waste a whole lot of time where you’re trying everything and nothing’s working.
This is where a structure can make a huge difference.
This is about knowing what to say and how to say it so that it resonates with the right people, builds trust and inspires ideal clients to work with you.
It’s the journey that you take people on – from the title to the opening sentence, making sure you tick all the boxes of what the brain needs to know, through to what you want them to do at the end through a call to action.
4. Compelling content support
With expert support, we stop second guessing ourselves. We stop overthinking things and wasting time.
The journey is much easier and much faster with expert support guiding you every step of the way helps you stop the procrastination and get more high-quality content out there.
It means you can trust that what you’re putting out is quality and it’s going to work.
When you have an effective compelling content strategy, the skills, the structure and the support, your marketing content becomes easier, faster, and more enjoyable, and most importantly – it works.
When you know how to create truly compelling content, you can…
* Be confident you can turn on the tap of clients when you need them
* Trust that your content is working for you even when you sleep
* Nurture your audience using credibility, trust and connection, so people are more ready to buy
* Attract more aligned and committed clients
* Know that you’re building an audience which is a valuable asset – a community of potential clients
If you don’t love selling, the better your content is, the less sales you have to do.
Compelling content is the key not having to chase and attracting amazing clients.
If you want to know exactly how to do this, I want to invite you to my upcoming
FREE workshop ‘How To Get Coaching Clients With Compelling Content‘.
I’m diving deep into each of these pillars and showing you how to apply them in your business so you can attract more amazing clients while you’re talking about what you love.
This workshop takes the best of what I’ve learned from attracting clients consistently online over the last 10 years…
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…and lays it all out in a simple formula that ANYONE can follow.
I am only running this event once this year, so if you’d like to know exactly how to get more quality clients consistently,
reserve your spot at the workshop here.
P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my upcoming events and latest special offers here
Big love
Kat xo
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