Do you want to know how to write content that people really want to read?
It’s simple when you know how.
Many people are frustrated that their content isn’t getting them clients, and when I look at their content, I can see why.
There are crucial things that are missing.
Content that makes people want to read has certain ingredients and if you miss them, you can miss out on clients.
When you know the secrets, it can almost seem like magic!
But it’s not.
It’s knowing the ingredients that make content compelling.
If you don’t know how to write content that people want to read
1. You end up wasting so much time. You don’t want to spend hours and not get a return on your investment of time.
2. You feel disappointed and discouraged when you don’t get the result you hoped for.
3. Your content doesn’t do its job of building your business. Content is ultimately meant to lead to you getting clients.
When you KNOW how to write content that people want to read
- You impact more lives.
2. More people reach out to you. Your content turns your followers into your clients.
3. Meaning, you never have to worry about how to get clients or how to make money again.
In this video I share:
3 ways to write content that people will want to read.
You can check out the video here…
1. Use green language, not red language
There are certain words and phrases that attract and engage people and certain words and phrases that repel people.
What makes language green?
It appeals to the subconscious desires that your audience has.
There are loads of subconscious desires that we all have – I’ll give you a few here that are really powerful to use in your content.
A Harvard study showed that 95% of our buying decisions are made subconsciously.
We typically make decisions based on emotion, and we justify our emotional decision and back it up with logic.
There are words you can use that trigger an emotional response.
The FEM Triad
1. Faster – The desire for speed – faster – things to happen in less time
2. Easier – The desire for ease – to save effort, energy and exertion
3. More – The desire for increase – growth – novelty – different – drama – curiosity – novelty
If you can show someone how to make things faster, make things easier and get more of what they want with your content it will definitely make people want to keep reading.
This means we need to know what our ideal audience wants – and give it to them.
2. Share about pain killers not vitamins
If you want to write so that people read, and speak so that people listen, you need to share in a way that shows them that they need something.
I’m going to say that again because it’s so powerful.
Share in a way that shows them that they need something.
A vitamin is something that’s good for you. We take them for future health benefits. Often we forget to take them. We think we should. We don’t notice if we miss it.
Vitamin content is missed. It makes people tune out.
If you have an extremely debilitating headache you don’t need reminding or being convinced or advertised to. You go looking for a painkiller.
- What is the pain your people are in?
- What is the pain killer that your clients are looking for?
And how can you provide that for them…
…that’s when people sit on the edge of their seats.
That’s when people seek you out.
3. Help people overcome barriers to action
One of my clients said to me once; “Kat, I’m thinking I need to post more funny stuff on my Facebook business page because the funny stuff gets the most likes.”
I’m not sure if you’ve fallen into that trap before, but likes are not the goal. Getting people to take the next step towards you is the goal – the step towards becoming a paid client.
You want to ensure your content helps people to actually take action to change their life, not just to entertain them.
‘How To’ videos are everywhere on the internet.
It’s the most searched term on Google. But we’ve got to remember, that it’s not just about people learning.
It’s about people doing. It’s about people taking action on what you’re teaching them.
When you’re thinking about your content for your social media, ask yourself; ‘How can I help people overcome their resistance to changing?’
‘How can I have them overcome their biggest objections to taking action on what I’m sharing?’
Then use your content to overcome these.
Hope this has been useful.
Big love,
Kat xo
P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:
1. Grab a free copy of my ‘Client Attraction Checklist‘
It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here
2. Join the community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here
3. Work with me to get more clients
If you’d like to work directly with me to get more clients… just send me a Facebook Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details — Message Here
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