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April 16, 2022 by katmillar

How To Create An Irrefusable Offer

What if you could sell more stuff, at a higher price, just by tweaking your offer?

Imagine if your offer was a complete no-brainer for the right people to take up?

The best way to do this is to create an IRREFUSABLE offer: an offer that the right person simply can’t refuse.

Having an irrefusable offer is one of the most important assets you can have in business…

…and creating an offer where people clearly see the value (and don’t question the price!) is actually easier than you might think. 

So, how do we do it?

In this video, I share ‘How To Create An Irrefusable Offer’

You’ll discover…

⭐ The 7 elements of an offer that converts like crazy

⭐ The Irrefusable Offer Formula Worksheet

⭐ How to make it a no-brainer for them to say ‘yes’

I share with you exactly what you need to do. I like to say “You fast-track your results with a formula”. And that’s why I have formulas and frameworks for everything I teach.

If you’d like a copy of the worksheet from this training, message me the word ‘Offer’ and I’ll get it to you.


Here are the highlights of what I shared:

Why is it so important to have an irrefusable offer? 

• To make your offer stand out 

• To go over-and-above with no-brainer value

• To get people amazing results

• To create the best possible chance of high conversion

• It will give you the crucial conviction you need to confidently sell it

The 4 questions that must be clearly answered:

1. The WHO – Who is the specific person your offer is for?

2. The WHEN – What is the period of time of delivery?

3. The HOW – What is the primary delivery method?

4. The WHAT – What is included?

1. The WHO

Choose ONE type of person that your offer is for based on an urgent problem they have that you can solve and their desired outcome.

The goal is to create ONE main solution for them – an offer that solves one MAIN problem – not many little things. If you try to solve too many small problems, people can get confused and overwhelmed & don’t buy.

What tangible results can you offer this one person? What can you help them avoid, become, or create? 

2. The WHEN

Over what period of time do you want to deliver your offer? 

e.g. 8 weeks, 12 weeks, 6 months, 12 months?

Come at this in a client-centric way and choose the timeframe based on:

• How long the result will take to be achieved

• What people are most likely to purchase

• What makes sense based on our validation

3. The HOW

What delivery method will you use? One of the below, or a combination?

1. One-to-one

e.g. Private Coaching or Consulting sessions

2. One-to-many

e.g. Group Coaching package 

Masterminds / VIP weekends / 1-day workshops

3. None-to-many

e.g. Online course or Information Product

4. The WHAT

Here are the 7 essential elements of an irrefusable offer…

1. Promise

What is the clear outcome that you’re promising?

2. Irresistible Inclusions

What is included? I recommend as a minimum for an irrefusable offer:

  1. Coaching
  2. Curriculum
  3. Community

3. Juicy Bonuses

What are some juicy bonuses you can include?

4. Great Guarantee 

What’s your risk-reversal strategy?

5. Scarcity

How many spots are available at any one time?

6. Urgency

Why must they act now?

7. The Right Price

I have a whole separate training on how to choose the right price for your offer. The most important thing is that you offer more value than they’re paying for.

So that’s the formula team!

This is part of the compelling content module from the ‘Client Attraction Roadmap’ that I teach my clients to get fully booked with clients and reach $10k or more every month.

If you’d like a copy of the worksheet from this training, message me the word ‘Offer’ and I’ll get it to you.

P.S Whenever you’re ready… here are 3 other ways I can help you grow your business:

1. Grab a free copy of my ‘Client Attraction Checklist‘

It’s a powerful roadmap to attracting leads, signing clients, and scaling your coaching business. — Grab It Here

2. Join the community and connect with like-minded Coaches & Experts

It’s our Facebook community where ambitious entrepreneurs learn how to increase their income, influence, and impact. — Join Us Here

3. Work with me privately

If you’d like to work directly with me … just send me a Facebook Message with the word “Private”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details! — Message Here

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