Building your business is not for the faint-hearted. You need to be great at what you do, have a great offer, and the resilience to push through when the going gets tough.
More than anything, you need the ability to attract clients. Which is where many people get stuck. This article will show you the 5 step formula to attracting your ideal clients.
Client Attractor #1: IDENTIFY
The first step is to choose ONE Avatar, your IDEAL client.
You don't want to spend time and money on marketing before you have decided your ideal client. It’s important to narrow your attention and focus on ONE target market (at a time).
Many people start creating offers or content before they are clear on the ONE type of person that they want to attract. This is a huge mistake that I see all the time. It is SO worth doing this work up front – it will save you a lot of time later!
Take your time really getting clear on this person and understanding them. It will help you in every aspect of your marketing, including your sales letters, lead magnets, and all of your content creation.
Client Attractor #2: LOCATE
Where does your ideal client spend most of their time online?
Where your ideal client spends most of their time online is where you need to be providing them free content and adding value for them. This is so they can get to know you and what you are all about.
Depending on your ideal client, for most service-based business owners, I recommend you start with Facebook, then add Instagram and either LinkedIn or Youtube, you can leverage the content across all platforms.
Where does your ideal client spend most of their time offline?
Networking events can be a great way to meet your ideal clients. Make sure you go with the intention to give, serve and build relationships. You can use MeetUp or Eventbrite to see what people are doing in your location.
Client Attractor #3: CAPTIVATE
In this stage, you need to captivate your ideal client consistently and systematically by educating and inspiring them, so they want to take the next step with you – and receive value in the meantime.
Strategy Examples:
Your own original, valuable content including quotes, helpful captions on Facebook and Instagram, writing articles and blogs and sharing on LinkedIn, doing live videos, writing helpful comments in Facebook groups etc.
Client Attractor #4: OFFER
Now that you know who you want to work with, it’s time to create an irresistible offer for them.
Offer Creation Template
To come up with the offer, use this simple 5-step process:
1. Do a brain dump of the most important things you can teach your ideal client
2. Rewrite the list in order to create a clear path for them
3. Decide your period of delivery time (e.g. 6 weeks, 3 months, 6 months etc.):
4. Decide your delivery method/s:
Delivery Method Options:
* One-to-one e.g. private coaching sessions
* One-to-many e.g. presentations, workshops, webinars
* None-to-many e.g. Evergreen webinar, online course, membership site
- Decide any other valuable resources you can offer them and create a package.
Client Attractor #5: INVITE
Now that you have created a great package, it is time to create a way to invite them to take the next step with you. One of the best ways to do this is to create an awesome freebie that your ideal client will get value from.
A freebie – also known as a ‘lead magnet’ is one of the most important and effective ways to generate and capture leads. Lead magnets are an incentive you offer to potential buyers in exchange for their contact information.
This can be done in the online locations you have decided on, such as on your Facebook group and page, Instagram, LinkedIn and via email.
You need an opt-in that attracts quality leads and build trust by helping people solve a problem, implement a strategy, or by giving them a useful tool or resource.
There are different types of lead magnets, but I recommend you do an easy-to-consume downloadable piece of content. I recommend a cheat-sheet or checklist.
All five of these steps are crucial to get right to make your client attraction efforts a success.
Would you like to know exactly how to apply these 5 steps?
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