Do you ever feel like you have to shout LOUDER just to be noticed online?
Or feel pressured to CONSTANTLY post on social media to avoid being left behind?
In this video, I share how to attract clients online, without shouting, chasing, or diluting who you are.
If you want to attract more clients in an authentic, genuine way that feels good to you, this is for you.
It’s about feeling confident showing up as you, knowing you never have to compromise your values or integrity to succeed.
You do not have to chase anyone. You can attract the right clients to you naturally and elegantly.
Have you ever had that feeling where someone’s marketing just doesn’t feel good?
It’s almost like they’re trying to trick you or twist your arm.
Think of some of the tactics that you hate being used on you.
Where you have felt like people were manipulating you.
Or that you just felt like a number.
I talk to a lot of women coaches who tell me they don’t like marketing.
If that’s you, it’s not surprising you feel this way. Because we’ve all seen too many examples of marketing that feels gross.
But it can be a problem if we hate marketing, because it means we’re not going to do it to the level we could be doing it.
And we’re not going to get the success and impact we could be getting.
The way a lot of women think they have to be marketing which is putting them off it.
They aren’t marketing to the level they could be, because there’s a fear of being someone that they’re not.
But, when you know how to attract clients elegantly and authentically…
… you’re not marketing AT them, you’re TALKING to them.
… the conversations feel better.
… you feel appreciated and valued.
So, here are 3 things you can do to attract clients online, while being truly authentic, real and effective.
1. Share content that speaks to people’s souls
Content creation should always start with humans.
AI has obviously blown up when it comes to content creation and a lot of us use it because we want to save time.
But time efficiency and doing things faster to produce at all costs has become the goal pushed on us, and the soul can be drowned out.
You have something great to say.
Have people realise how good you are through seeing your marketing.
Share bite-sized pieces from your world consistently.
I don’t think you got into business to outsource your expression, your creativity, your experience, knowledge and brilliance to a robot.
I’ve really been noticing that there’s often a difference between people’s “marketing” and how they talked when they were in the presence of people who they felt safe around.
It’s not that what they share publicly is “bad.” It just doesn’t sound fully like them. It sounds more like some AI marketing bot version of them.
I’m following one coach who is a beautiful human being and what she has to say is incredible. But I’ve been noticing lately that it seems she’s really leaning heavily on ChatGPT.
We’re human around people we trust. And we do “marketing” when we think we have no option but to subscribe to rigid ‘rules’ and ways of being.
Which can suck the creativity and energy out of us and make us sound nothing like ourselves.
Create content that sounds less AI and speaks to people’s souls.
Instead of writing a marketing email or post to warm people up, write a PERSONAL email or post that bring you back to the top of their mind.
Nothing will ever replace your amazing human brain.
The world needs your unique way of expressing.
The more you outsource your content to AI, the less your voice shines through.
Your people need your words in the way that only you can express them.
2. Let people get to know the real you
I know it sounds obvious. We hear ‘just be yourself’ as if it’s the easiest thing in the world to do.
But it’s actually one of the hardest things to do.
Especially on video. Because believe it or not, it actually takes time and effort to be able to show up truly as ourselves.
When I started doing Facebook lives, I was not being fully myself. I was being a percentage of myself.
I was trying very hard to say the right things and put the perfect words together.
The people who love what you share want you to be even more of you.
What you stand for needs to be obvious.
Create content for the people who will recognise your brilliance and uniqueness and respect you.
You cannot impress everyone. Your job in marketing is not to try and impress everyone.
Your job is to compel the right people to you and repel the wrong people away from you.
So, lean into the bits that make you unique.
You have to be yourself so the people who are looking for you can find you.
3. Show People That You Get Them
If you want to attract amazing clients that you love working with, you need to show people that you get them.
This is one of the fastest ways to build trust.
We can’t assume that people trust us. We need to constantly create ways to develop the trust people have in what we say.
When I’m mentoring someone who is finding it challenging to attract clients, I observe that this ingredient is often missing from their content.
Anyone can just spout off theory, but people want to know about your personal experience.
Sharing stories about your own personal experience is going to build more trust.
We develop trust when we provide value consistently.
People start to get to know you better and feel safe with you – they trust you to be a valuable source of content.
You can show that you really get them by showing that you’ve journeyed the journey. Show them that you understand them.
The best way to do this is to spend a lot of time with our ideal clients.
The only reason that I attract clients consistently is because I hang out with my ideal clients all the time.
I’ve been coaching for so long that the conversations and the patterns that I see with the real-life people that I’m working with help inform and inspire my marketing.
If we’re not having regular touch points with clients consistently, it’s really challenging to understand people what their problems and needs are.
We’ve got to show that in our content.
So to recap, when you…
1. Share content that speaks to people’s souls
2. Let people get to know the real you
3. Show People That You Get Them
…you don’t have to shout, chase or dilute who you are.
You attract the right clients to you and you enjoy it.
I hope this has been helpful.
Keep sharing, keep shining, the world is waiting for your words.
Love Kat xo
P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Coaches & Experts
It’s our Facebook community where ambitious females entrepreneurs learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my upcoming events and latest special offers
Click here for the latest events and special offers
Big love
Kat xo
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