Do you want to convert your audience into paying clients?
If you’ve ever felt stuck trying to figure out how to turn your audience into paying clients – or wondered what type of content actually works to generate leads and sales – this is for you.
In this video, I walk you through four powerful types of content that will not only activate your audience, but also help you sell your coaching offer with elegance and confidence.
The secret to selling your coaching offer starts with priming your audience first.
In order to sell your offer, you need to have content that does this.
Selling without these content pieces is like trying to light a fire with wet wood. You can strike the match and work as hard as you want, but without properly preparing the wood to ignite, it’s going to take a lot of effort – and you’ll likely be left frustrated with very little to show for it.
These content pieces are the kindling and logs that prime your audience. They prepare your audience’s interest and build a steady, slow-burning foundation so that when you finally strike the match (with your offer), it catches.
Without them, you’re trying to spark interest in an audience that isn’t ready to catch fire, no matter how good your offer is.
Here are the 4 signature content pieces every coach needs to sell their coaching offer:
1. Belief-Shifting Content
If people aren’t taking action on your content, there’s one thing you can do that will change that. It’s to shift beliefs.
If people need what you offer and have the resources to buy it, there’s typically only one reason they’re not responding to your content or reaching out to work with you.
It’s because they don’t yet believe they can get the result that you offer.
That’s why we need to shift beliefs using our content.
This is such an important type of content that every coach needs to have in their content strategy.
Belief-shifting content is one of the most powerful pieces of content you can create.
It’s so much more powerful and effective than just teaching someone and just giving information away.
It’s about creating breakthroughs – those “a-ha” moments that make your audience see their challenges differently.
So, What Is Belief-Shifting Content?
It’s content that shifts someone’s belief – their perception, their way of thinking about
– the cause of their problem, what they’re currently doing to solve their problem and the beliefs that sit underneath that, and what they need to do to solve their problem.
Every offer has specific beliefs your audience needs to believe before they’re ready to buy.
For example, if you’re a mindset coach, your audience might need to believe they can change their thought patterns.
Because if they have false or limiting believe those things, then you don’t have a chance at selling them your program.
So, in our content, we give them an insight as to what actually causes that problem from your experience and expertise.
It’s usually different from what THEY think is causing the problem.
After that we go into a belief-shifting process.
Learning how to do this is a game-changer.
I’m sharing my signature Framework for how to do it my upcoming retreat and we’re doing it together.
You can check it out and get your free pass here
2. Hand-Raising Post
This a post where you invite your audience to raise their hand, metaphorically speaking, by offering them something valuable – a free resource, tool, or guide that directly speaks to their needs or desires.
Hand-Raising Posts are an absolute lead-generating powerhouse, and when they’re done right, they can transform how you connect with your audience.
They’re designed to leverage social media algorithms to increase your visibility.
When people engage with the post — it signals to the platform that your content is valuable, so it pushes it out to even more people.
That creates a ripple effect, drawing more eyes to your post and, most importantly, attracting the right people to you.
The magic of this type of post is that it not only increases engagement but also helps you quickly identify warm leads – people who are interested in what you’re offering and are more likely to convert into paying clients.
Maybe you’ve seen these types of posts before, but here’s the thing: a lot of people do them wrong. They might pick a resource that’s too generic or write their post in a way that doesn’t resonate. When that happens, the post doesn’t land, and they don’t see the results they’re hoping for.
But when it’s done correctly, the results can be incredible. You can get dozens of leads very quickly, all while creating buzz and excitement around your offer.
The key to making this work lies in two things:
- Picking the Right Resource: The resource you offer should be highly relevant to your ideal clients and solve a problem they care about. It needs to feel irresistible—like a no-brainer for them to engage with your post.
- Crafting the Right Message: The way you name and frame the resource is critical. It’s not just about saying, “Hey, want this?”—you need to connect it to their pain points and show them the value they’ll get from it.
The best part? It’s simple to execute once you know the formula.
If you want to learn how to do this the most effective way and create posts that generate leads, I’ll be breaking it all down step-by-step at the Content Retreat.
3. Turning point story
This isn’t just any story. It’s a carefully crafted narrative that builds trust, creates an emotional connection with your audience, and inspires them to take action.
While many stories can build connection and trust, your Turning Point Story is all about demonstrating a transformation.
Why does this matter so much? Because your audience needs to see themselves in your journey.
Whether it’s a struggle you overcame, a breakthrough moment, or a pivotal decision that changed your path, your story becomes a mirror for your audience. It shows them what’s possible for their own lives – and that’s incredibly powerful.
4. The Elegant Invitation
This is the moment where everything comes together.
Even the most incredible content won’t convert if you don’t invite your audience to work with you.
Think of this as building a bridge between where your audience is now and where they want to be.
Your invitation shows them how your coaching offer is the vehicle that can take them to their desired transformation.
What makes the Elegant Invitation so powerful is that it’s not about being pushy, salesy, or manipulative.
We do it in a way that’s elegant and effective.
And the best part is, you can do it in a way that feels aligned, effective, and completely true to who you are.
At the Content Retreat, I’ll be walking you through my signature Elegant Invitation Framework. You’ll learn exactly how to craft an invitation that feels natural, compelling, and completely irresistible to your ideal clients.
So – do you want to do it together, get help and support with it, and walk away with it done?
I’m getting our Inner Circle community together this week on Zoom for a VIP Virtual Content Retreat.
We’re going to be creating these 4 pieces of content together.
If you’re a coach and you don’t have priming content, your business needs this.
I’m not running this Content retreat again for at least 6 months, potentially even 12 months.
So don’t wait – come to the event and get equipped with the content you need to get clients.
Find out more and get your free guest pass here
P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Women Coaches
It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my event and offers here:
Kat’s upcoming events and latest special offers
Big love
Kat xo
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