Have you ever felt like marketers have cracked a secret code that speaks directly to your thoughts?
For years, I noticed that there was certain content that drew me in, and other content that made me scroll past.
And I couldn’t figure out why. Until I studied how the brain processes information.
When you understand how to create content that’s structured to align with the brain’s natural processing, you get more people reading or watching your content.
This allows you to create content that’s compelling, and engaging, so you grow your audience, your followers, get more leads, and ultimately more clients.
Imagine being able to know exactly what needs to go into the structure of each of your content pieces so that it captures and maintains people’s attention.
Imagine seeing the number of high-quality potential clients booking into your calendar increasing every week.
If you want to attract more clients using your content, a really useful key is to look at the parts of the brain that we’re speaking to with our content.
Once you know how to speak to each of the parts of the brain, you can expect an increase in leads from your posts, your webpages, your emails, and everywhere you show up online.
There are 3 powerful brain triggers that you can tap into with your content.
Watch my latest video below
This is based on scientific research by Paul D MacLean who was an American physician and neuroscientist in the 1960’s and he introduced the ‘triune brain’ concept .
This describes the distinct layers of the brain. It’s become a widely used way of thinking about the overall functional organisation of the brain.
Some modern neuroscientists have said that there’s more to it than this – that this is overly simplified.
But when I learned this – and understood what was really happening at the brain level when people consume content – I started noticing an increase in response from my content.
And it’s simple to understand and apply.
The triune brain consists of:
1. The reptilian complex – which is in charge of survival instincts.
2. The limbic system – which is in charge of our imagination and emotions.
3. The neocortex, which is responsible for our objective, rational thoughts.
Why is this important to know and understand?
Because it can instantly transform how many people see and consume our content.
1. Instincts
At the base of the brain, is the reptilian complex, which is also known as the hind brain. It’s the oldest part of our brain and it’s responsible for our instincts.
It’s responsible for survival, which means that when we’re scrolling, looking at content – for example on websites, social media, email, YouTube – we’re operating with our hind brain.
The hind brain really reacts well to a few different things and it repels a few different things.
I go deep into this and how to apply it to get more clients from your content in my upcoming workshop, but I’ll cover a few briefly here today.
If you’d like to know more about how to do this, come to my workshop I’m diving deep into this.
You can sign up to the workshop here.
The hind brain responds to surprise, intrigue and curiosity.
It isn’t even logical what we stop scrolling on. It’s instinctual.
The hind brain loves simplicity.
So, the hooks at the start of our content need to speak to the hind brain.
Think about it like speaking to a 10-year old child level.
It’s always thinking – is this boring. Is this complicated?
So, how do we apply this in our content?
Ask this question: Is the question or statement at the beginning of your video or email or post too complicated, or too boring?
In order to grab attention, there needs to be absolutely no doubt in that person’s mind that this is going to be a good use of their time.
A lot of people are very logical at the beginning of their videos and posts and emails and they lose people.
If you just simply start cleaning some of this stuff up, it can make a massive difference in your engagement really quickly.
I remember one of my clients telling me that this was a game-changer for her. She had been writing long sentences at the start of her posts. And when we started making over her content, her engagement instantly increased.
2. Imagination
The second part of the brain is known as the limbic system or midbrain, which is the realm of the imagination.
So, once we get attention, we then need to create a feeling in people’s body.
We need to turn up the desire they have for the problem we help solve.
We need to create desire for them to actually want to do something.
The goal is to tap into the existing desires that they have, and dial them up.
When we’re strategic with our content and we evoke emotion, we build the desire that people already have to want to change.
To want to take that next step from where they are to where they want to be.
3. Intelligence
The third part to speak to is the intelligence.
Now we start appealing to the logical part of the brain.
Intelligence happens at the prefrontal cortex. This is the home of reasoning and logic and order and making sense of what we’re consuming.
It’s really important with this part of the brain that we back up what we’ve been sharing with rationale.
This is where we need to show that we’re trustworthy, that what we’re saying has evidence to back it up.
In this part of your content, show you have experience that what you’re saying actually works. It’s not fluffy, but based on facts.
This is tapping into the part of the brain that needs to know that they can trust you. That you have experience and credibility.
This is where we start to shift someone’s perspective.
That’s when you build trust through your content by providing great value, and people start to get more and more hooked on your content.
And they become not only just followers from a distance but fans.
They engage and reach out to you and, if you’re the right fit for what you offer, become clients.
The challenge is: it’s one thing to logically know it, it’s another thing to know how to use it in your content strategy.
It’s exciting what’s possible when you know how to apply this in your content.
So, if you want to know how to turn your content into clients using these brain-based principles, I’m sharing exactly how to do it in my upcoming workshop.
It’s a FREE live online workshop called:
‘How To Get Coaching Clients With Compelling Content’
where I’m showing you EXACTLY how you can easily attract high-quality clients consistently.
I’m diving deep into the exact 3 things to focus on in each section of your content to appeal to the 3 parts of the brain.
I’m giving loads of examples of how to do it, and you’ll start doing it on the day and I’ll help you step-by-step.
If you get this right…
1. Your audience will grow with raving fans that love you
2. People will reach out to you in dms and emails
3. You’ll Attract more ideal clients fast and consistently
And ultimately, you will fill your calendar and your events with quality clients.
This is your FINAL chance for the year to join me at this LIVE workshop online via Zoom and learn exactly how to get clients from your content.
Check it out and reserve your seat now!
P.S.: Whenever you’re ready… here are 4 other ways I can help you grow your business:
1. Work with me to get more clients
If you’d like to work directly with me to get more clients… send me a Message with the word “Clients”… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.
2. Join our community and connect with like-minded Women Coaches
It’s our Facebook community where ambitious women coaches learn how to increase their income, influence, and impact.
3. Grab a FREE copy of my ‘Client Attraction Checklist’
This is a powerful roadmap to attracting leads, signing clients, and scaling your coaching business.
4. Check out my event and offers here:
Kat’s upcoming events and latest special offers
Big love
Kat xo
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