A few people have been asking me recently about what’s important to me in business. Understanding your business values is one of the most powerful ways to prioritise and make great choices, and reduce decision-fatigue. If you’re trying to roll out something in your business and you’re wondering why it’s not working, it may be because what…
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5 Fun Ways To Create A Powerful USP & Stand Out Online
Are you clear on what makes you different? Having a USP (unique selling proposition) helps you stand out online and differentiates you from your competitors. People searching for a solution online are often overwhelmed with options. They want to quickly be able to identify why you’re different to your competitors, so they know why they should…
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How To Share Your Value Online, Without Feeling Like You’re Bragging
When it comes to sharing your value online, do you worry that people will perceive you as big-noting yourself or bragging? We’re aware that it’s not really acceptable to brag about ourselves! But we’re also mindful that we need to be sharing our expertise and credibility to promote our business. So how do we share…
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3 Instant Tweaks To Make Your Content More Compelling
If you want your content to connect and resonate with your audience, there are some key elements it needs to have.⠀ The COOL thing is, creating compelling copy is a learnable skill. And it’s actually really simple when you know how to do it. In fact when you learn the predictable patterns, it almost seems…
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The Old Way Of Writing Copy Is Over
The old way of writing copy is over. There is a new way of writing copy (marketing words) that focuses on: – People over product – Connecting with your right-fit people – Adding genuine value The aim of good copywriting is to have an impact and effect on people that inspires them to take action. If…
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