Social media is saturated with photos, videos, content, promotions, and opinions.
Have you ever found yourself scrolling and suddenly felt compelled to stop and read, even that long post?
Have you ever thought about why you stopped to read it?
Often it will be because you were surprised, intrigued or challenged. You have caught something unexpected and your brain wants to get to the bottom of it so that it can have closure.
Or because the writer has taken the time to educate or inspire you with something new.
How can you apply this to your connect creation?
By posting things that may come as a surprise. It will help capture your reader's attention.
“Today my life changed because...”
“Someone just offered me $1000 and I said no… here’s why”
“I’ve never thought of this before”
Our brains constantly crave novelty. If you want to avoid being like the masses, post things that your audience does not expect you to say. It will stop people scrolling in their tracks.
If you want to stand out online, be surprising.
Take a little extra time to think about how to say what you want to say, in a little bit of a different way. ️
It doesn’t have to take a lot of extra time or effort - just a few minutes to sprinkle some different flavours throughout.
It doesn’t have to be every single post. It’s more important to be helpful than profound. But now and then think about how you can say something in a different way.
Your message is important. Make sure you get it heard.